AI in Beauty: How Creatives Thrive at Too Faced Cosmetics

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About the Session

In an age where AI is reshaping the creative landscape, human imagination has never been more essential or more powerful. At Too Faced Cosmetics, AI is amplifying creativity by helping teams bring bold ideas to life while keeping storytelling authentic. Join Vice President and Creative Director Warissara Muangsaen for a behind-the-scenes view of how one of today’s top creative teams is using tools like Adobe Firefly to supercharge workflows, accelerate execution, and scale brand storytelling without sacrificing what makes a brand unique.

In this session, you’ll discover:

  • How Too Faced created its first AI-led campaign
  • How the team shapes AI outputs using brand-specific style guides, visual references, and creative instinct
  • How hands-on experimentation with AI empowers creatives across disciplines to unlock new skills and inspiration

Technical Level: General Audience

Category: Generative AI

Track: Creativity and Marketing in Business

Audience: Art/Creative Director, Graphic Designer, IT, Executive, Content Manager

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