The role of people, processes and technology to create ‘Wow’ experiences
At the heart of every standout customer experience, there’s an emotional connection - with great content playing a critical role in creating that link.
But according to Econsultancy and Adobe's latest Digital Trends 2023 research, just 26% of CX practitioners think their organisation is good at delivering content in the first place.
What should organisations be doing to turn the tide? Join a fireside discussion with Jim Clark, Econsultancy's Research Director and Bart Van de Wiele, Head of Solutions Consulting at Adobe to explore just that.
In this 60-minutes session we explore:
How have expectations for dynamic content experiences changed?
What's holding back firms from getting off the starting blocks?
How leading brands drive collaboration to deliver 'wow' experiences.
What is the opportunity to accelerate content and production times to increase speed to market.
Bart Van de Wiele
Head of Solutions Consulting and Tech Evangelist