The role of people, processes and technology to create ‘Wow’ experiences
At the heart of every standout customer experience, there’s an emotional connection - with great content playing a critical role in creating that link.
But according to Econsultancy and Adobe's latest Digital Trends 2023 research, just 26% of CX practitioners think their organisation is good at delivering content in the first place.
What should organisations be doing to turn the tide? Join a fireside discussion with Jim Clark, Econsultancy's Research Director and Bart Van de Wiele, Head of Solutions Consulting at Adobe to explore just that.
In this 60-minutes session we explore:
- How have expectations for dynamic content experiences changed?
- What's holding back firms from getting off the starting blocks?
- How leading brands drive collaboration to deliver 'wow' experiences.
- What is the opportunity to accelerate content and production times to increase speed to market.
Speakers:
Jim Clark
Research Director
EConsultancy
Bart Van de Wiele
Head of Solutions Consulting and Tech Evangelist
Adobe
