[Eric Snowden] We hope what you've been seeing is sparking new ideas and getting you excited about what you can create. We've talked about exploration, we've talked about creation and for many of you, the last step in the process is about production. And so, we live in this connected global social world and personalized, fresh, current content really wins.
And so, at Adobe we're experiencing the same explosion of content needs as all of you. And we need to make creative for more languages, more audiences and more channels than ever before. But producing at scale has become the least rewarding and the most time-consuming part of our work. And at Adobe we're often creating 50,000 variations from just a few hero assets for a single campaign. And doing all of this manually is just completely exhausting for creative teams and it limits the number of really new ideas we can explore and it limits the amount of truly creative work that we can take on. And so, that's why we've built Firefly Services. So, you and your teams can spend less time on repetitive tasks and more time exploring and creating. And so, Firefly Services, there are three main components. The first, our Firefly Custom Models. And so, everything you create needs to adhere to brand guidelines and Firefly Custom Models lets you create your own Generative AI models with just a handful of images. So, you can generate content that is always on-brand, and all of your data remains yours. No one else can access your data outside of your organization or your model.
Second, we're introducing Firefly Creative Production, and this is a simple interface that lets you create at scale variations of your existing content. And so, with this you can resize, you can remove backgrounds you can auto-reframe video clips. And we're expanding these capabilities all of the time.
Finally, we have Firefly APIs for custom integrations. And so, these are powerful composable APIs that bring 40 years of creative technology from tools like Photoshop, InDesign, Premiere Pro into your companies' existing workflows.
With Firefly Services from Custom Models, Creative Production, and APIs, your creative team can reduce tedious work and win back time for true exploration and creativity.
And so, throughout the day we've talked a lot about how we're investing in tools to help you be successful and to create new things. And at the same time, there's so much more to your success as a creative than simply having the right tools. It is about your creativity, but it's also about opportunity to hone your skills, to build your network and to pursue your goals. And we know that starting out can feel really daunting. But here's the thing, you don't have to do it alone. I want you to all think back to when you first started out. There was probably a person or a group of people that helped you with advice, they helped you with opportunities and someone may have helped you get your first job.
And for me it was a man named Brad Neal. This was my very first internship and this was at a very small, three-person illustration studio in rural Illinois in the United States. And I actually found this job by calling every single place in the phone book, so that dates me a little bit that had the word design in the name of the company and I just called all of them, until I actually got an internship. And at the time I was doing these huge pen-and-paper illustrations I didn't know how to use Adobe Illustrator, but they sat me down with a Wacom tablet, a Mac and Illustrator and they taught me how to draw using a computer and it completely changed my life and I wouldn't be here without this opportunity.
And so, one of the things that I think makes our community so special is that we're always willing to uplift and to support each other, including welcoming the next generation of creatives into our industry. And we believe at Adobe we have a role to play here. And helping expand and support creative careers. And so, there are three new programs we're announcing today and I'm really excited to share all of them with you. So first, as part of our global partnership with Creative Mornings we're starting a new Level Up program. And so, this is really about creating global events to drive conversation and to help people kickstart their career in the industry alongside with Creative Mornings.
The second, we're partnering with LinkedIn to give every Creative Cloud member three months of free access of LinkedIn Premium. So, this is going to help you literally connect with career opportunities. This is the perfect way to make connections and to grow your network.
And finally, the thing I think I'm most excited about is we're announcing the Creative Apprenticeship program. So, this is a brand-new program designed to help creators get started in the industry through Training, Mentorship, and Real-world Experience. So, Adobe's goal here is to help hundreds of thousands of early career creatives get started every single year by giving them opportunities for training on skills, you need to get a job, to get portfolio feedback, mentorship from industry luminaries and real-world experience through paid commissions. And the culmination of this program is going to be paid apprenticeships that Adobe will fund partnering with agencies and companies of all sizes. And so, we're excited to see how many careers we can help jump-start together. [Applause] [Music] [Jannah Holder] I love brand design because of the creative freedom it provides me. [Music] [Lyric Kochendorfer] Doing photography as like a job rather than a hobby is a dream come true. [Akash Parikh] I found out in college that there's such thing as motion design and that's where my heart led me. [Music] [Jannah Holder] The job market is really hard to navigate as a freelancer. [Lyric Kochendorfer] It's crazy right now. [Akash Parikh] You have like 30 companies, but 5000 students. [Music] [Rachel Coddington] The Adobe Creative Apprenticeship program is bringing in young creatives into industry spaces much earlier than they would typically have if they were on their own. This is a chance for us to bring folks in who have fresh perspectives. [Music] [Tina Eisenberg] I started Creative Mornings 17 years ago and we've grown into the world's largest face-to-face creative community. [Rachel Coddington] Instrument is a digital marketing agency. We are multi-disciplinary, so we have folks from design strategy, production, technology. [Tina Eisenberg] Not having the budget to take on an apprentice and the time commitment oftentimes just prevents us from taking on this role. [Music] [Rachel Coddington] The Adobe Creative Apprenticeship program helps to vet young creatives. They understand what their skill sets are. Then through Behance, gives us a chance to review their portfolios and then Adobe helps to subsidize their salaries once they're here. So, it creates a very easy point of entry for us. We know they've been pre-vetted. We can see their work and understand their impact. And in addition, it's not a huge financial lift for us. [Music] [Jannah Holder] I've networked with a lot of designers, and I think if they knew about a program like this, they'd feel a lot more reassured. [Akash Parikh] It was very difficult to get a job, but if a program like the Adobe Creative Apprenticeship existed when I was in school, it would be more smooth. [Rachel Coddington] I think it's an incredible opportunity, not just for the folks who will end up working in-house at these places, but for the companies themselves. [Tina Eisenberg] I just feel we have a moral obligation to give back to this next generation. We all have been there, somebody had to believe in us. [Akash Parikh] Working at Instrument is really amazing. I get to work with the clients and I have amazing designers around me. [Tina Eisenberg] I'm excited about the impact that this apprenticeship program will have on a local level, but I'm even more excited of what it will mean for the apprentices to connect on a global level. [Lyric Kochendorfer] There is a million of me, and it just takes one person to change the trajectory of what your future looks like. [Music] [Applause] [Eric Snowden] Awesome. We're so excited to launch with more than 200 creative leaders signed up to be mentors, and we have over 35 agency and company partners signed on to commissioned projects from the program and to offer apprenticeships. We see our role as helping bring the community together to fund the commissioned work and apprenticeships. And so, here's where you come in. We want to invite all of you to join us so that every aspiring creative professional has an opportunity to learn from the people who know the creative world best. And so, whether you're a young creator who's just starting out on a path to your creative career, or you're established in the industry and want to provide mentoring, get started by signing up on adobe.com.
