For those of you who follow Adobe, a few months ago at MAX in Miami, we showed you a Sneak of something called Project Concept. And through the private beta that we've been working on with hundreds of people in the community, it's clear that many of you need a more focused space to generate and collect, and mash up content, and do it collaboratively with people that you're working with. It's a new type of surface, purpose-built for ideation and collaboration. And I'm thrilled to announce that Project Concept is now called Firefly Boards. A whole new way to moodboard and storyboard with creative concepts that you're working on. And with that, it's in public beta. It's part of Firefly already and Kelly is going to walk us through all of that. [David Wadhwani] - Kelly. [Kelly Hurlburt] - Hello, again. [Chuckles] [Kelly Hurlburt] I'll show you how Firefly can help you to explore. But sometimes I just need to bring all of my ideas together in one visual space, or maybe I want to brainstorm with my team. Well, that's where my personal favorite part of Firefly comes in: Firefly Boards Firefly Boards are an infinite collaborative canvas that bring together inspiration, exploration, generation, all in one tool. And today, I'm working on a pitch for a perfume ad campaign. You can see I've already generated a few different visual directions here, but I want to explore another, and I want to do it with the help of my team. So, from the big blue Share button in the top right here, you can see I've already added Jason and Michael to this file, but let's go ahead and add my friend Paul as well. We'll send off that email. And now we can all co-edit in this same file. Let's add some inspiration. From the left Toolbar here, this is where we can bring things on to the canvas. We have traditional design elements like artboards, text shapes or I can upload images from my desktop. If you're like me, I kind of have inspiration just all over the place, maybe it's on a folder on my desktop, or a stock library or a Pinterest board. I love that Board lets me bring all of that content in one spot. From the right, this is where our panels live, and I can bring in content from here as well. Let's say I didn't actually have any inspiration yet, you can always search from the free Adobe Stock library just right here in the panel in Boards. Or I can open this up for an even larger, nice gallery preview here. Just choose all the ones that I like and add them to the canvas. Now, pro tip I can also arrow-key through some different layouts before I place them on the canvas here.
So, we've got our inspiration in place. And I think I'm ready to now visualize my idea in high-fidelity. So, I love that generation is right here in the same spot as my inspiration. And again, I'm working on a pitch for a perfume ad campaign. So let's start with something pretty basic, just, woman wearing a blue fur coat holding a perfume bottle. You can see the results are going to load up here in what we call the Filmstrip. I can hover over them for a larger preview and then just add the ones, I actually like, to the canvas. So, that just keeps my canvas neat and tidy. She's like a pretty good kind of a basic style, though. If we go back to my inspiration here, some really compelling stuff, and I just don't quite know how to translate the things that I love about these images into my own idea, into those magical words that I need to prompt. What I'd love to be able to do is just visually match these images together. Well, that's exactly what I can do with the Remix feature. So, I go ahead and select both of these images, and then from the Contextual Toolbar I can click the Remix button. What that's going to do is automatically write a description for each of these images, and then merge them together into a single prompt, so I don't ever have to do any prompting myself. I can just mix these things together and get these super interesting results. You can see it's definitely pulled in that red background, that circle cut out, but kept my original subject and just created this really graphic composition. I love how it turned framing the model here. Let's try this again. One of my favorite parts about this being collaborative canvas is I can always, if I'm out of ideas, I can always check out what my coworkers are doing. Let's head over to Michael's corner, see if we can steal some of his ideas. What's up, Michael? I can copy these over, move them into Kelly's corner, and let's riff off of Michael's stuff ub Kelly's corner here.
And again, I'll select each of these images, and click the Remix button. I don't just have to remix two images, I can actually remix together as many images as I want, really. I'm just going to try and bring together visual attributes of each of these images into a cohesive composition. And this is looking pretty cool as well. I definitely love how it's brought in the sphere elements from this ones, from the color palette. This is Remix, teally great for just broad, serendipitous exploration. If we go back to our inspiration here, there're actually specific parts of each of these images that I'd love to incorporate back into my own idea. And that's where our next feature comes in. Let me quickly just copy these over here. I want to start from this red image as my base image. So I can go ahead and click the Load button to load that prompt back into the Prompt bar. And then I'm going to use the Eyedropper Tool. If you've used a Color Picker in something like Photoshop or Illustrator, it's very similar, but instead of sampling color, we can actually sample visual attributes of an image. Let's say, the overall style, this one, I like the collage effect. I can select it with the Eyedropper and then use it as a Style reference. And then with this second image, really love this low angle. I feel like this would be great for a perfume ad campaign. Very high fashion. I'll go ahead and use this as composition reference, and then I will just quickly change the aspect ratio to match. So I'm just kind of like visually pulling things together, mixing and matching, using these different techniques to bring or mesh together all of the ideas that I love from multiple images. And you can see this looks pretty cool. [Applause] Yeah, thank you. [Applause] I love how it's added this collage effect to the background. It definitely has that low angle. This is a really compelling visual direction. Now so far I've been generating with Firefly, which I love, commercially safe, super fast. But of course every model kind of has its own aesthetics, its own strengths. And what we've heard from you, especially in an ideation phase like this, you really want is the choice of multiple models. The ability to explore and experiment across multiple models. That's why we, as Adobe, have partnered with companies like Black Forest Lab, like Google, to give you exactly that choice. So let's try another direction. Interested in bringing in maybe some metallic elements into my campaign here. This time from the model picker, not only can I use the Firefly models, but I can also use non-Adobe models as well. And this works really similar to plugins. Let me move this really quickly. Which is really similar to plugins. So if I wanted to use Google Imagine for example, all I have to do is click the add button. Give me just a quick dialog reminding me that this is managed by Google, not Adobe. And then once I click continue, that model is ready to go right here in board. No added accounts or anything like that. Alright, so let's generate here. Really appreciate having that creative freedom. Just exploring all the options. Seeing the variety. Especially the fact that I don't have to go to like, a bunch of different websites, have a bunch of different subscriptions. I can see all my results across models just right here in boards, and these are looking pretty cool as well. If I ever forget where any of my images come from, that's not a problem. I can always select the image, go to the top right to see the content credentials. You can see that this was created with Google Imagine. All right, so these are looking pretty cool too, but they're a bit maybe moodier than I'm going for it with my campaign. Do love the disco balls though, I'd love to bring in a little bit of that razzle dazzle into my campaign here. Of course, disco balls is more specific than just style and composition. We can use the Eyedropper Tool for that as well. So again, I'm going to load the settings in from this image click the Eyedropper Tool. And then this time, instead of using a Style reference or a Composition reference, I'm going to use one of our sub-prompts here. Sub-prompts are basically just descriptions that we've pulled from the image to describe specific attributes, like the subject, the background, the color, and the lighting. You can see it's specifically pulled out, person with disco balls, here. So, go ahead and add that sub-prompt. And then let's test this out here. With Remix we can go really broad, we can diverge our ideas. And then with the Eyedropper Tool, we can really hone our ideas and get more specific. It's really addressing both sides of creativity here. And you can see that works really awesome. [Chuckle] [Kelly Hurlburt] Definitely kept the vibe of my image, and then just added these disco balls in here. It actually even added some metallic elements to her costume, which looks pretty cool. Really, really awesome direction, it would be super fun to shoot. So, let's finish up our pitch here. I also want to let the client know maybe what the physical photography could look like for our product. And if I really quickly roughed up a mock-up composition of that product photography here on an artboard, you can see these are just transparent images. Why is this composition with this style? Again, we can use our handy dandy Eyedropper for this as well. So, again, really quickly, short brown perfume bottle on a studio backdrop. And we will Eyedrop this one for its style, and then I'm going to hover over the entire artboard name to use this entire artboard as my Composition reference. So, it's not just images that I can reference, I can also reference entire artboards. Which I love, because that gives me just a ton of direct control over the composition. You see, when I add this here, it's literally exactly the composition that I set up. It looks really cool, definitely brought in that color palette and the style from my original image. Because this is an artboard, I can always edit it. I can always go back. I can move these around, I can add shapes, I can add text, really anything that can go on an artboard, I can use in my composition. And then, if we zoom out here, you can see as I've been experimenting, my canvas, has gotten a little bit cluttered, but that's not a problem, I can always select all of my images and then just tidy them up into a neat little grid in a single click. I can even adjust the padding here on the canvas. Or if I wanted this to be a moodboard, I can do that in a single click as well. I'll just click Collect items. That's going to automatically lay these images out in a moodboard for me.
And if we zoom in to our final direction here, you can see, it's a very different look than when we started. Also, a very different look from our inspiration. It's really through this play and experimentation that I was able to get to this really unique visual direction. And that's the power of Firefly Boards, helping you to push your creativity, your ideas, even further. We can't wait for you to try it out. Back to you, David. [David Wadhwani] Thank you, Kelly. [Applause] [David Wadhwani] Thank you, Kelly. What Kelly showed us is really the first look we've all had at Firefly Boards. Boards is really powerful, collaborative surface for concepting and exploring ideas with the people you work with, and the people you want to collaborate and ideate with. It lets you generate with incredible precision and control, it lets you remix multiple images and work across media types. So, we were really excited about what this means, and excited for you to start trying it and giving us feedback on how we can continue to improve this working with all of you. But today, we're also announcing, as Kelly showed, that you now have the choice to add partner models to the Firefly application. We've already integrated FLUX and Imagine, for image editing. We've integrated Veo 2 for video generation. And each of these models has their own visual style. And one of the things you all wanted, was the ability to bring in these models and their own individual personalities and styles and mix them and play with them and match them on a common surface. And that's really what we're doing with Boards and with Firefly as a whole by bringing these new models in.
We're also really excited, in addition to the work we do with Google and FLUX and those others that are coming, we're excited to announce that today, Open Al's new 4.0 image model is available today for conversational, generation and editing as part of your ideation flow. We're really excited to give all of that to you, and it's available today. Now, as Kelly mentioned, all of these models are coming in to the single surface, so you don't have to go and work with multiple, organizations so you don't have to go to and work with multiple organizations and have multiple plans to get access to this, all of this is available in Firefly. But as we do that, I want to reiterate our commitments to you. First, our models, our Firefly models, are safe for commercial use. And they will continue to be focused on commercial safety. They're trained on content that we have rights to use, and we compensate contributors for that usage through Adobe Stock. Second, our tools. When you use our tools, we do not use your content to train any Generative AI models, whether they're Adobe models or third-party models. And third, you're in control. You explicitly select the models that you want to use and just skip the rest. So, those are some of the core things that we believe, as we bring Generative AI, is that you need to be able to have complete control over what we're doing.
So, the all new Firefly app. It's an all-in-one generation and ideation destination, but the best part is that it's also deeply integrated into the workflows, not just in ideation, but that you do when you go into our core CC applications that you use every single day.
