Trade Gothic™ Std


This document contains late-breaking product information, updates, and troubleshooting tips.

Minimum system requirements
Font installation
Family information
Release Notes
Known issues
Customer care
Other resources

Minimum system requirements

Windows®

Macintosh

Font installation

For information on installing these fonts, see http://www.adobe.com/go/learn_fontinstall_en.

Family information

History

Trade Gothic was designed by Jackson Burke between 1948 and 1960 for Linotype. In the nineteenth-century grotesque style, like News Gothic, Trade Gothic has a large x-height. Trade Gothic, with its condensed faces, is a classic design for newspaper work, particularly for headlines and classified advertising. The condensed versions increase the versatility of the typeface, particularly for setting headlines and subheads.

Menu Names And Style Linking

In many Windows® applications, instead of every font appearing on the menu, fonts are grouped into style-linked sets, and only the name of the base style font for a set is shown in the menu. The italic and the bold weight fonts of the set (if any) are not shown in the font menu, but can still be accessed by selecting the base style font, and then using the italic and bold style buttons. In this family, such programs will show only the following base style font names in the menu:

Trade Gothic LT Std
Trade Gothic LT Std Bold
Trade Gothic LT Std Cn
Trade Gothic LT Std Extended
Trade Gothic LT Std Light

The other fonts in this family must be selected by choosing a menu name and then a style option following the guide below.

Menu Name plus Style Option... selects this font
Trade Gothic LT Std [none] Trade Gothic LH Std Regular
Trade Gothic LT Std Italic Trade Gothic LH Std Oblique
Trade Gothic LT Std Bold Trade Gothic LH Std Bold No. 2
Trade Gothic LT Std Bold, Italic Trade Gothic LH Std Bold No. 2 Oblique
Trade Gothic LT Std Bold [none] Trade Gothic LH Std Bold
Trade Gothic LT Std Bold Italic Trade Gothic LH Std Bold Oblique
Trade Gothic LT Std Cn [none] Trade Gothic LH Std Condensed No. 18
Trade Gothic LT Std Cn Italic Trade Gothic LH Std Condensed No. 18 Oblique
Trade Gothic LT Std Cn Bold Trade Gothic LH Std Bold Condensed No. 20
Trade Gothic LT Std Cn Bold, Italic Trade Gothic LH Std Bold Condensed No. 20 Oblique
Trade Gothic LT Std Extended [none] Trade Gothic LH Std Extended
Trade Gothic LT Std Extended Bold Trade Gothic LH Std Bold Extended
Trade Gothic LT Std Light [none] Trade Gothic LH Std Light
Trade Gothic LT Std Light Italic Trade Gothic LH Std Light Oblique

On the Mac OS, although each font appears as a separate entry on the font menu, users may also select fonts by means of style links. Selecting a base style font and then using the style links (as described above for Windows) enhances cross-platform document compatibility with many applications, such as Microsoft® Word and Adobe PageMaker®, although it is unnecessary with more sophisticated Adobe applications such as recent versions of Illustrator®, Photoshop® or InDesign®.

One should not, however, select a base font which has no style-linked variant, and then use the bold or italic styling button. Doing so will either have no effect, or result in programmatic bolding or slanting of the base font, which will usually produce inferior screen and print results.


Release Notes

For all fonts of family Trade Gothic LH Std: version 2.020 created on Wed Jun 13 16:35:09 2007.

version 2.020 created 2007/06/13

version 1.029 created 2002/06/05

Known issues

Customer care

Customer Service
Adobe Customer Service provides assistance with product information, sales, registration, and other non-technical issues. To find out how to contact Adobe Customer Service, please visit Adobe.com for your region or country and click on Contact.

Support Plan Options and Technical Resources
If you require technical assistance for your product, including information on free and paid support options and troubleshooting resources, more information is available at http://www.adobe.com/go/support/. Outside of North America, go to http://www.adobe.com/go/intlsupport/. Free troubleshooting resources include Adobe’s support knowledgebase, Adobe user-to-user forums and more.

Other resources

Online Resources
Adobe Type Showroom
Adobe Type Showroom - all current Read-Me files for our font families
User Forums




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