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What is a AI Video Generator?

An AI video generator uses text-to-video AI to convert written prompts into fully generated video clips, automatically creating the scenes, motion and visuals to match. Video generation in Firefly, like its AI image generator, is fast, free to try and ready for production, so you can create polished videos from a simple script for any project.

Explore the AI video generator in Adobe Firefly.

The free Adobe Firefly AI video generator turns a text prompt or an image into a high-quality video clip with the Adobe Firefly Video Model and other leading partner models. It’s all done in one workspace, so creators can quickly and easily create product shots, cinematic scenes, B-roll social clips or concept work.

The all-in-one AI video generator built for quality work.

Fully generate high-quality motion videos in a single workspace with Adobe Firefly and industry-leading partner models. Design and edit from prompt to polished clip in a unified, multi-model workspace built for creators. Videos generated with the Adobe Firefly model are safe for commercial use.

Generate videos for any project.

Use text-to-video AI to produce marketing content, training videos, social media clips, and more in minutes.

AI video generator app on smartphone displaying social media video with engagement icons in bright workspace.

Content creation

Short- and long-form clips, B-rolls, and other visual concepts for online videos, films, and creative projects.

Education and training

Instructor-led lessons, whiteboard lectures, and explainer videos derived from existing learning materials.

Social media

Creator-style content, talking-head videos, and vertical videos for fast-moving digital platforms.

E-commerce

Product demos, showcase videos, and promotional content generated from product images and descriptions.

Multiple AI video models, one creative workspace.

Adobe Firefly is a unified creative workspace where creators can generate, compare and refine video across the industry's top AI models. With access to leading partner models with the Adobe Firefly Video Model, you can swap between models inside a single workflow or even try the same prompt across models to compare results side by side.

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Veo 3.1

Use Google's video model for cinematic motion and synchronised audio. Generate detailed scenes, natural lighting and native audio, including dialogue and sound effects. Veo 3.1 Fast is also available for faster iteration. Try Veo AI in Firefly.

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Luma AI Ray3

This model is known for fluid photorealistic motion and smooth camera movement. Bring stills to life, apply cinematic motion and natural transitions and get consistent subject continuity across frames. Try Luma AI in Firefly.

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Kling 3.0

Generate production-ready, multi-shot video with native audio. Build variations across shots and make voice-driven scenes shine with Kling 3.0 Omni's native dialogue generation that syncs to character lip movements. Try Kling AI in Firefly.

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Runway

Discover advanced control and production-quality output with Runway. Explore motion direction, character consistency and refined cinematic control across shots with realistic physics and pinpoint precision. Try Runway AI in Firefly.

How to generate video in Adobe Firefly.

Tips for getting better results with AI image expansion.

Naturally extend images while maintaining consistency, composition, and visual quality. Follow these tips to create flawless extended backgrounds and images with less editing.

Expand images with open space where possible.

AI image expansion works best when extending backgrounds, landscapes, and other open areas. For example, extending a Goa beach scene is often easier than expanding a tightly cropped group photo. Giving the AI more background context helps create cleaner extensions.

Do expansion edits gradually.

For projects that require large changes, extend the image in smaller stages rather than all at once. This can help maintain details, perspective, and lighting. This method is great for converting square photos into wide banners or full-screen images.

Use prompts that guide the expansion.

If you aren't getting the results you want, add a descriptive prompt to tell the AI what should appear in the new space. Clear instructions help the AI image expander create more relevant and realistic results. An example: "extend the wedding venue with floral decorations and ambient lighting."

Turn text into video for every creative need.

Jump-start projects quickly with Firefly's free AI video generator - turn a simple prompt into a finished video, no filming or editing experience required.

For designers and artists

Bring concepts and illustrations to life with the AI video generator. Explore variations, test motion and pacing, and present creative ideas as video from nothing but a text prompt.

For content creators

Turn ideas into scroll-stopping videos for social content. Use text-to-video AI to test styles and add motion without complex editing tools.

For entrepreneurs

Convert product descriptions into promotional videos for ads and online stores. Create professional content quickly with a workflow designed to support safe commercial use.

For everyday creators

Bring photos and ideas to life by creating high-quality cinematic clips and animations from a single prompt. Experiment with motion, styles and formats to create engaging content.

Why use Adobe Firefly as an AI video generator?

Adobe Firefly uses artificial intelligence to turn text or image prompts into high-quality video. The Adobe Firefly AI video generator is the ideal solution for content creators, marketers and filmmakers exploring new tools, because it offers the following advantages:

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A close-up shot of two women running through a field with hills in the background.
A close-up shot of two women running through a field with hills in the background.
A close-up shot of two women running through a field with hills in the background.

Realism and cinematic output

Adobe Firefly delivers high-fidelity, 4K video generation with advanced motion fidelity and scene consistency.

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Side-by-side images of a woman walking under a tall arched hedge toward a white building with a tall steeple and a woman walking down a dirt road with hedges on either side.
Side-by-side images of a woman walking under a tall arched hedge toward a white building with a tall steeple and a woman walking down a dirt road with hedges on either side.
Side-by-side images of a woman walking under a tall arched hedge toward a white building with a tall steeple and a woman walking down a dirt road with hedges on either side.

One workflow for multiple variations

The Adobe Firefly AI video generator lets you create a variety of video options from the same idea. Easily compare styles, pacing and tone and remix and iterate without needing to start again.

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An image of a woman in a forest wearing a glowing headdress made of mushrooms with an overlay of icons representing different AI models available in Firefly.
An image of a woman in a forest wearing a glowing headdress made of mushrooms with an overlay of icons representing different AI models available in Firefly.
An image of a woman in a forest wearing a glowing headdress made of mushrooms with an overlay of icons representing different AI models available in Firefly.

Powerful multi-model AI hub

Switch between Adobe AI video models and partner models to experiment with different levels of realism, types of cinematic motion and generation speeds.

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A video title screen that says "New episode" in colourful knit-textured letters with the same video screen resized for a mobile phone screen.
A video title screen that says "New episode" in colourful knit-textured letters with the same video screen resized for a mobile phone screen.
A video title screen that says "New episode" in colourful knit-textured letters with the same video screen resized for a mobile phone screen.

Social-ready output

Skip the complex workflows and use Firefly video capabilities along with generated sound effects to easily generate short clips for social plus B-roll, shorts and storyboards.

See what else you can do in Adobe Firefly.

Discover even more generative AI features.

Questions about AI Video Generator? We have answers.

What is an AI video generator?

The best AI video generators give you high-quality output, creative control, flexibility across models and content that's safe to use commercially. Adobe Firefly delivers all four in one creative workspace. Videos generated with the Adobe Firefly Video Model are designed to be safe for commercial use and Adobe Firefly brings the industry's top partner models together — Veo 3.1, Luma AI Ray3, Kling 3.0 and Runway Gen-4.5 — so you can try the same prompt across models, compare results and pick the right one for your project.

What are some tips for writing effective prompts for AI video generation?

Strong prompts are essential for getting high-quality results from AI video generation. Be specific about motion, style and subject. For example, “a slow-motion shot of waves crashing at sunset in cinematic style.” Details like lighting, camera angles and tone help the model better understand your vision and deliver more reliable results.
For additional tips and inspiration, visit the Adobe Help Center to explore text prompt writing tips and example prompts that can elevate your videos.

How is the Adobe Firefly Video Model trained for text to video?

As part of our effort to design Adobe Firefly to be commercially safe, the Adobe Firefly Video Model is trained on licensed content, such as Adobe Stock and public domain content where copyright has expired. It is not trained on Adobe user content. Note: Commercial usage eligibility depends on the model used. Partner models may have different usage terms.

What makes Adobe Firefly different from other AI video generators?

Adobe Firefly makes it fast and easy to turn text prompts and reference images into high-quality, AI generated videos — no complex skills or tools required. With Text to Video, Image to Video, the AI video editor and other AI tools, creators can move from an idea to polished, shareable content in moments.

What sets Adobe Firefly apart is its blend of speed, creative flexibility and professional quality. It offers cinematic motion, customisable style presets and built-in sound design to bring ideas to life. Combined with advanced visual effects, robust brand-safety measures and seamless integration across Adobe apps, the Adobe Firefly Video Model enables creators to produce visually compelling, commercially safe videos for any platform. Note: Commercial usage eligibility depends on the model used. Partner models may have different usage terms.

What are the best AI video generators?

The best AI video generator depends on what you need, but leading options include Adobe Firefly and Luma AI Ray 3. Luma AI Ray 3 is integrated directly into Firefly as a partner video model, allowing you to turn prompts into videos with speed and flexibility. Both Adobe Firefly and Luma Labs AI models are available in Text to Video, Image to Video and Firefly Boards for fast, collaborative and iterative video creation. The Adobe Firefly model is also designed to be commercially safe, making it a strong choice for marketers, content creators and businesses producing branded video content.

Is the AI video generator free?

AI video generation is a premium feature. Free users can enjoy two complimentary lifetime generations with premium features. To continue using premium features, upgrade to Firefly Standard or Firefly Pro plans, which include access to premium features with generative credits.

How long are videos generated in Adobe Firefly?

Clip length in Adobe Firefly depends on the model you select. Most models generate clips up to 8 with some allowing up to 15 seconds. All videos are downloadable as MP4 files in resolutions up to 4K, with aspect ratios available for any platform.

What can you make with an AI video generator?

The AI video generator in Adobe Firefly supports a wide range of projects, including social media clips, product and marketing videos, B-roll, motion graphics, storyboards, concept work and cinematic scenes. With Text to Video and Image to Video, you can create everything from animated product shots to claymation-style sequences, 2D and 3D animations and nature B-roll. The combination of multiple AI video models and the Adobe Firefly video editor makes it easy to take an idea from prompt to polished clip in one workspace.

Is the AI Video Generator feature in Adobe Firefly commercially safe to use?

Yes, you can use outputs generated by the Firefly Speech Model knowing that they are commercially safe. Adobe developed the Firefly family of models to be commercially safe and to prevent them from creating content that infringes copyright or intellectual property rights. Adobe focuses on training its models in a way that is responsible and respects the rights of creators. We deploy safeguards at each step (prior to training, during generation, at prompt and during output) to ensure Adobe Firefly models do not create content that infringes copyright or intellectual property rights and that it is safe to use for commercial and educational work. In addition, Adobe provides intellectual property indemnification for enterprise customers for content generated with Adobe Firefly.

How does Adobe Firefly compare to other AI video generators?

Adobe Firefly stands out in three ways. Videos generated with the Adobe Firefly Video Model are designed to be safe for commercial use, making Adobe Firefly a strong choice for marketing teams and brand work. Adobe Firefly also brings the industry's top AI video models into a single creative workspace, including Veo 3.1, Luma AI Ray3, Kling 3.0 and Runway Gen-4.5. And because Adobe Firefly connects directly to Premiere Pro, Adobe Express and Photoshop, the same generated video can move into a polished, ready-to-publish project without leaving the Adobe ecosystem.

Can AI video generators create video with synchronised audio?

Yes. Several models available in Adobe Firefly Generate Video with native audio, including dialogue, sound effects and ambient sound. Veo 3.1 generates synchronised audio directly from the prompt. Kling 3.0 Omni adds native dialogue that syncs to character lip movements. You can also layer voiceovers, music and sound effects inside the Adobe Firefly video editor regardless of which model you started with.

Who is Adobe Firefly best for?

Adobe Firefly is best for anyone who wants to move from idea to polished video without leaving one workspace, including creators, professional producers, designers and marketing teams. It supports short-form social content, product and marketing videos, B-roll, cinematic scenes and concept work, with access to the Adobe Firefly Video Model and leading top models in the same place.

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