Turn a photo, sketch or design into an entirely new visual in seconds. Reimagine product shots, restyle illustrations or explore new art directions, all while keeping full creative control over composition and style.
By uploading your image or video, you agree to the Adobe Terms of Use and Privacy Policy and confirm you are 18 years of age or older.
By uploading your image or video, you agree to the Adobe Terms of Use and Privacy Policy and confirm you are 18 years of age or older.
By uploading your image or video, you agree to the Adobe Terms of Use and Privacy Policy and confirm you are 18 years of age or older.
Image-to-image AI is a generative AI tool that transforms one image into another using generative AI, for example turning a daytime scene into a nighttime one or a sketch into a finished illustration. It works by using machine learning models trained on large image datasets to recognise patterns, styles and visual context, then applying that understanding to reshape the image you upload. Adobe Firefly’s image to image AI lets you generate these variations from photos, drawings or digital art in seconds, simply by uploading a reference image and describing the changes you want.
Generate unique variations of existing images, fostering new ideas and sparking inspiration. With just one image, like a product shot, pop art illustration or digital sketch, you can transform one image into another and explore endless visual directions. Use the AI image generator to iterate quickly, experiment freely and unlock new creative possibilities.
Use the AI art generator to experiment with styles like pop art, vintage, surrealism or 3D illustration. Enhance your workflow using other Firefly tools — like Generative Fill for adding content, Generative Remove for removing objects and Generative Expand for expanding images — and visit the gallery for inspiration from the community. Whether you’re reimagining product shots or designing a storyboard, AI image-to-image free tools make it easy to explore new styles.
Once you’ve created your variations, exporting is fast and seamless. Download high-resolution results from the AI image generator in formats like JPEG or PNG — perfect for sharing, editing or adding to your next project.
Image-to-image AI is accessible for all skill levels. Whether you're a seasoned designer or a complete beginner, you can create professional-looking visuals without the need for extensive design experience.
Reimagine existing photos, designs, and artworks into new and exciting assets without losing quality, style, and originality.
Alternative layouts, compositions, lighting, and creative directions from past designs.
Stunning new model variations, styling concepts, and colourways without reshoots.
An array of on brand visuals for different platforms, campaigns, and audiences.
Personalised product previews, mockups, and branded layouts for ecommerce platforms.
Get new and creative variations from existing photos and illustrations. These image-to-image generation tips can help you make more precise edits, maintain visual consistency, and get results that better match your vision.
AI relies on your uploaded image to understand composition, subject placement, and visual details. Be sure to use sharp, well-lit images that already resemble your desired output. An HD photo will generally produce better image transformations than a low resolution screenshot or heavily compressed image.
Image to image works best when you provide both a quality source image and clear instructions. Describe the subject, style, lighting, background, and mood you want to achieve. More context helps guide the transformation more accurately. An example: a wedding photo with the prompt Indian bride in a red and gold lehenga, Rajasthani palace backdrop, golden-hour lighting, photorealistic portrait.
If you have an image with a look you want to recreate, use AI to identify the likely style, lighting and photography characteristics behind it. Then incorporate those details into your prompt, such as editorial photography, cinematic colour grading, or vogue inspired fashion shoot.
Explore new creative directions, generate visual variations and transform existing images for professional projects, content creation and personal use.
Instead of starting a concept from a blank page, designers can feed in an existing sketch, mockup or brand asset and generate several styled directions in the time it takes to make coffee, which is useful when a client wants three options to choose from by the next morning.
A single travel photo, product shot or portrait can become a whole batch of stylised variations for a content calendar, so testing which thumbnail or post style performs best does not mean planning a new shoot every time.
Early sketches or renders of a character, creature or environment can be pushed through multiple lighting, material and style variations before the team commits to a final look, which speeds up the exploration phase of concept work considerably.
A phone photo from a trip or a family portrait can be turned into a watercolour, vintage film or illustrated version worth printing and framing, with no design background needed to get a result that feels personal.
With image-to-image AI, it’s easy to turn a photo, sketch or design into something entirely new. Whether you’re looking to enhance a product photo, rework a hand-drawn character or give digital art a fresh twist, the AI image generator is simple and flexible. You can generate AI images from photos by uploading your image, selecting how you want it transformed and letting the AI handle the rest.
To get started with image-to-image AI, go to the Adobe Firefly app.
Click New, choose Image and then upload your reference image to Firefly.
Enter a prompt describing how you’d like to transform your reference image. Add details about what you’d like to see in terms of subject, style, colours, textures and more.
From the drop-down menu, choose the Firefly image model or a partner model such as GPT Image, Gemini with Nano Banana or FLUX.
In General Settings, use the Strength slider to choose your desired outline and depth.
Choose from styles including Visual Intensity, Effects, Colour and Tone, Lighting, and Camera Angle options.
Once you have an image you love, you can download it, share it with your team or bring it into Adobe Photoshop or Illustrator to refine it further or incorporate it into other images, designs or layouts.
By using reference images in Firefly, you can preserve the structure of an image while transforming its style.
Quickly evolve product photography or image concepts while staying aligned with business and brand needs.
Once you generate an image in Firefly you can send it to Creative Cloud apps like Photoshop and Illustrator to take it further. Develop children’s book characters and scenes, transform comic panels into stlylised illustrations and more.
Whether you’re turning hand-drawn graphic design concepts into polished digital assets or refreshing social media photos, Firefly makes it easy to compare visual variations for faster decision-making.
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