Adobe Experience Cloud Generative AI User Guidelines
Last Updated: November 27, 2023
These Adobe Experience Cloud Generative AI User Guidelines (“Guidelines”) govern your use of generative AI features that are part of Adobe Experience Cloud products. In addition to these Guidelines, your access to and use of the Services is governed by: (1) the Adobe Experience Cloud Terms of Use; and (2) the written licensing terms previously agreed to in a separate agreement between You, your employer, or the company You otherwise represent (“(Your) Company”) and either: (a) Adobe Inc. or Adobe Systems Software Ireland Limited and its agents and affiliates (collectively, “Adobe”); or (b) an authorized Adobe reseller (the “Agreement”).
These Guidelines serve to ensure that Adobe Experience Cloud features that incorporate generative AI are used in a safe and responsible manner.
1. No AI/ML Training
When using Adobe generative AI features, you agree you will use them only for your marketing, advertising, personalization, and customer experience management work product and not to train artificial intelligence or machine learning models.
This means you must not, and must not allow third parties to, use any content, data, output or other information received or derived from any generative AI features, to directly or indirectly create, train, test, or otherwise improve any machine learning algorithms or artificial intelligence systems, including any architectures, models, or weights.
2. Follow Restrictions Regarding Inputs
Your inputs to the generative AI features must be tied to grounded, trusted references you supply, like your branding materials, website content, data, schemas for such data, or templates. You may not submit inputs that are not grounded in this way.
Certain generative AI features may limit the input of personal data for use in connection with such features. You must comply with any such requirements set out in the feature documentation and/or user interface. In addition, you must comply with all terms in the Agreement that limit or restrict the use of personal data in connection with your use of such features.
3. Be Respectful and Safe
Do not use Adobe’s generative AI features to attempt to create, upload, or share abusive or illegal content (including text, images, video, audio, or code) or data, or content or data that violates the rights of others. This includes, but is not limited to, the following:
- Pornographic material or explicit nudity
- Hateful or highly offensive content that attacks or dehumanizes a group based on race, ethnicity, national origin, religion, serious disease or disability, gender, age, or sexual orientation
- Graphic violence or gore
- The promotion, glorification, or threats of violence
- Illegal activities or goods
- Self-harm or the promotion of self-harm
- Depictions of nude minors or minors in a sexual manner
- Promotion of terrorism or violent extremism
- Dissemination of misleading, fraudulent, or deceptive content that could lead to real-world harm
- Personal or private information of others in violation of their privacy or data protection rights
Your inputs and the results generated by generative AI features (outputs) in Adobe Experience Cloud products may be reviewed through both automated (e.g., machine learning) and manual methods for the purpose of operating, safeguarding, marketing, and improving the Services and enabling your use of the Services, subject to any confidentiality obligations in the Agreement.
Please note that we may report any material exploiting minors to the National Center of Missing & Exploited Children (NCMEC).
If at any time you believe someone has violated these Guidelines or that your use of the generative AI feature has produced output that has violated these Guidelines, please report it by contacting us at abuse@adobe.com.
4. Be Respectful of Third-Party Rights
Using Adobe’s generative AI features to create content that violates third-party copyright, trademark, privacy, or other rights is prohibited. This may include, but is not limited to, generating text that plagiarizes third-party content or using a third party’s personal information in violation of their privacy or data protection rights. If you are not sure whether your content violates the rights of a third party, you may want to reach out to an attorney or consult publicly available reference materials at the following:
5. Use Reasonable Judgment
Generated outputs may sometimes be inaccurate, misleading, or include material that may belong to others. Generated outputs may not be unique and other users of generative AI features may generate the same or similar outputs. Generated outputs may not be protectable by intellectual property rights.
Except as explicitly provided in the Agreement with Adobe, Adobe provides no guarantees or warranties about any output generated; you are responsible for those outputs as though you created them entirely yourself. You should review generated outputs for quality prior to sharing widely, including review for accuracy, offensive material, disinformation, intellectual property issues, and more. Do not use generative AI features to seek or render legal, medical, financial, or other kinds of professional advice, or any opinions, judgments, or recommendations. Generative AI features cannot replace advice provided by a qualified professional and do not form any such relationship (e.g., attorney-client relationship).
6. More Information
We may suspend or disable your Adobe account or your access to generative AI features if we discover content or behavior that violates these Guidelines. For more information about what you can and can’t do while using Adobe’s generative AI features, please refer to the Agreement.