Let’s Get Phygital: A Unified Design Experience at Coca-Cola - S250

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  • Benny Lee

    Benny Lee

    Global Manager of Digital Design, The Coca-Cola Company


Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:

  • How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints
  • What it’s like to launch a new global brand product during the pandemic with no marketing budget
  • Best practices and principles from the Coca-Cola design team

Technical Level: General Audience

Session Type: Session

Category: How To, Inspiration, Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, 3D and AR

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Web Designer, Marketer

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