All Ships Rise: How VMware's Brand Team Manages a Global Brand - S6152

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  • Jef Tyler

    Jef Tyler

    Creative Director, Brand Experience, VMware

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Technical Level: Beginner to Intermediate

Join VMware Creative Director Jef Tyler to learn how his team of 40 designers, content creators, video producers, and project managers uses their workflow and Creative Cloud to streamline all their projects from concept to completion, while successfully managing a US$20 billion global brand across employees, partners, and vendors.

In this session, you’ll learn how to:

  • Structure your team project workflows through the Creative Cloud ecosystem from Workfront to the creative applications to
  • Use application and workflow tips and tricks from the VMware Brand team throughout the creative process
  • Enable your in-house teams as well as employees, external vendors, and partners to seamlessly execute and manage your brand

Technical Level: Beginner, Intermediate

Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business

Audience Types: Art/Creative Director, Business Strategist/Owner, IT, Executive

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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