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Project Primrose - GS6-5

Closed captions in English can be accessed in the video player.

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Today, many designers use Adobe Illustrator to try out new designs. Wouldn’t it be great if they could quickly bring those designs to life in real objects, with the click of a button?

Project Primrose, displayed at MAX as an interactive dress, makes this possible with wearable and flexible, non-emissive textiles which allow an entire surface to display content created with Adobe Firefly, Adobe After Effects, Adobe Stock, and Adobe Illustrator. Designers can layer this technology into clothing, furniture, and other surfaces to unlock infinite style possibilities — such as the ability to download and wear the latest design from a favorite designer.

Type: Sneaks

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