Authentically Navigating Trends & Culture on Social Media

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About the Session

In a social landscape that moves at lightning speed, how can brands stay relevant without losing their authenticity? Join a fireside chat with Katrina Torrijos, Adobe Express evangelist and digital creator, and Jared Carneson, head of social media at Adobe, as they explore how to tap into trends and cultural conversations with purpose and impact.

In this session you’ll learn:

  • How to avoid being just another brand jumping on the brandwagon
  • How to identify and respond to emerging social trends
  • Ways to engage with cultural moments while staying true to your brand
  • Strategies for building a flexible, forward-thinking content approach
  • Tools and tactics that help your brand stay nimble and present
  • Insights to keep your brand real — and relevant

Technical Level: General Audience

Category: Industry Best Practices

Track: Social Media and Marketing, Creator

Audience: Art/Creative Director, Business Strategist/Owner, Social Media Content Creator, Marketer, Content Manager, Advertiser

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