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Designing a Killer Brand: Behind the Story and Process
Speakers
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Chief Creative Officer, Lincoln Design Co
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Creative Director, Lincoln Design Co.
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About the Session
Creating a brand that continuously captures attention is critical — and more challenging than ever. Which brands are getting it right, and which are falling short? See how Lincoln Design Co. built its agency brand — what worked and what fell flat. Plus, you’ll get an inside view of a client’s brand missteps and the secrets to turning those mishaps around. Your brand is more than a logo — it’s a cultural force that matters to you, your client, and (when done effectively) the world. Discover the branding blueprint for infusing culture, authenticity, and lasting impact.
On this journey, you’ll discover:
- What it takes to build a killer brand in today’s overcrowded market
- The story of a brand like Lincoln Design Co.
- A brand case study on what doesn’t work
- Why culture and authenticity matter
Technical Level: General Audience
Category: Thought Leadership, Collaborating with Your Team
Track: Branding
Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Print Designer, Social Media Content Creator, Marketer, Content Manager
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