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From Brand to Belonging: Earn Your Community
Speakers
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Brand Designer, Strategist & Founder, Ottawa Design Club
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About the Session
Community is something you earn through action, shared purpose, and attention to detail. Join designer and brand strategist Izzy Poirier to discover how to build brand strategies that make people want to show up, stick around, and come back. Whether you're shaping a visual identity, event, or campaign, the foundation of connection is built long before anything is designed. Learn how to design experiences for participation, not just presence, and how strategy, storytelling, and audience insight combine to build something people want to be part of.
On this journey, you’ll discover:
- What makes a brand feel like a community, not a campaign
- How to design experiences people want to engage with
- The difference between reach and relationship
- How brand strategy shapes in-person, digital, and hybrid community moments
Technical Level: General Audience
Category: Industry Best Practices
Track: Branding
Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Print Designer, Web Designer, Illustrator, Social Media Content Creator, Marketer, Content Manager
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