Closed captions in English coming soon.
From Prompt to Activation: Supercharge the Full Marketing Value Chain
Speakers
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ECD, Dentsu Creative
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Head of Innovation and Performance, Dentsu Creative, Dentsu
Session Resources
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About the Session
Let’s be real: the content grind is relentless. Creatives are expected to deliver more, faster, and flawlessly — all in service of media activations. So, why should you care about media when your list is already long? Think of this as your critical guide to why creative and media need to be linked more than ever before. We’re talking about using AI not as a shortcut, but as a creative amplifier — one that helps you scale your vision without watering it down. From concept to campaign, we’ll show you how to collapse timelines, boost precision, and plug your ideas into the full marketing value chain. Dentsu Creative’s Jovan Dupor, Head of Performance & Innovation Strategy, and Octavio Maron, EVP, Head of Content & Creative, will break down how to:
- Transform a single idea into a scalable campaign
- Fluidly sync creative and media for real impact
- Use AI to amplify, not replace, your originality
Technical Level: Intermediate
Category: Thought Leadership
Track: Creativity and Marketing in Business, Branding
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