From Creative Collision to Global Inspiration

Join Deloitte Digital for a behind the scenes look at how an early experiment with Adobe Firefly led to a global rebrand and a powerful new tool that is democratizing creativity and brand consistency for marketing, sales, and experience leaders across Deloitte. In this 45-minute session, Deloitte Digital's Head of Design Tracey Smith, joins Strategic Marketing Leader Trisha Pancio and Designer Megan Lee to share the lessons learned and innovations unlocked when Deloitte Digital became one of the first enterprise organizations to implement the Adobe Firefly API at scale with our Orb Foundry. From Cannes Lions to the FastCo Innovation by Design awards, we invite you on a journey that travels deep into creative tensions of the current moment: how do you accelerate creative outputs to meet increasing customer demands while maintaining quality, individuality, and consistency? And is it possible to evolve a global visual identity from a static suite of mandated design assets into an ever-evolving living system co-created with the customers and employees who are the heart and soul of your brand?

Technical Level: Intermediate, Advanced

Category: Generative AI

Track: Creativity and Marketing in Business, Video, Audio, and Motion, 3D, Education, Graphic Design and Illustration, Branding

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Print Designer, Web Designer, Illustrator, Marketer, Content Manager, Advertiser