Closed captions in English can be accessed in the video player.
How the Things You Make Shape Brand Connection With Your Audience
Speakers
-
Founder and Creative Director, Ammunition
Featured Products
Session Resources
No resources available for this session
Sign in to download session resources
About the Session
Brands are not artifacts or representations. They live in our hearts and minds as consistent emotional responses shared across people. In this talk, renowned industrial designer Robert Brunner, Founder and Creative Director of Ammunition, explains how emotions are the high-level currency of brands, and how the best products establish relationships with people and shrink the gap between companies and their constituents. Ultimately, the design of the things you make can build a charismatic brand.
On this brand journey, you'll discover:
- How to communicate what your brand is about through design
- Using design to create a relationship with your customer that matters
- Why some brands become iconic and linked to moments in our lives
Technical Level: General Audience
Category: Running Your Business
Track: Branding
Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Illustrator, Social Media Content Creator, Marketer, Content Manager, Advertiser
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
Not sure which apps are best for you?
Take a minute. We’ll help you figure it out.
