Learn from the BBC: Brand Consistency with Motion Graphic Templates

Creating consistent, professional-looking video graphics for your brand can be tricky, especially when you’re juggling file sizes, different text lengths, or specific colors required by your brand’s style guide. Join Chris Converse to explore how to create Motion Graphics templates (MOGRTs) in After Effects that your company can use — over and over again in both After Effects and Premiere — to maintain brand consistency. Chris will show you how he helps in-house teams at companies, such as the BBC, maintain a consistent look and feel when producing engaging titles, visuals, and videos.

You’ll learn how:

• The Essential Graphics panel in After Effects helps build a custom template without compromising visual identity
• To create color combination sets that mirror your brands guidelines
• Keying tools can lower file size while maintaining the highest fidelity
• Nesting comps can help you navigate design challenges
• Expressions can save time, eliminate complexity, and make your text truly standout

Technical Level: Intermediate

Category: How To

Track: Video, Audio, and Motion, Branding

Audience: Motion Designer, Post-Production Professional