Make AI Real for Brands

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About the Session

Brands today face the challenge of delivering personalized, seamless, and scalable experiences in an increasingly dynamic digital landscape. Make AI Real for Brands explores how to leverage AI — spanning generative, conversational, and agentic capabilities — to transform marketing and customer engagement. The approach combines strategy, storytelling, and systems with creative engineering to unlock measurable business value across the customer lifecycle. The session outlines:

  • Why AI matters now: From accelerating content creation to enabling hyper-personalized campaigns and immersive commerce
  • What we offer: Domain-led ideation, AI-powered content supply chains, and smart marketing services
  • How we deliver: A structured engagement model to scale AI responsibly and compliantly across enterprises

Through real-world use cases, including generative AI-driven campaign orchestration, we will demonstrate how brands can achieve agility, efficiency, and superior ROI while maintaining trust and compliance.

Technical Level: General Audience

Category: Generative AI

Track: Creativity and Marketing in Business

Audience: Art/Creative Director, Business Strategist/Owner, Executive, Marketer, Content Manager

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