Closed captions in English coming soon.
Peak Performance: Where Creativity Meets Content Velocity
Speakers
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Sr. Product Marketing Manager, Adobe
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Staff Communications Manager, Intuit
Featured Products
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Adobe GenStudio for Performance Marketing
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About the Session
Every brand has a high-stakes moment when marketing and creative teams are pushed to their limits. For Intuit, that’s Tax Season — four months of rapid-fire campaigns, shifting priorities, and pressure to perform at scale.
Join Audrey Timpe, Staff Communications Manager at Intuit, and Danielle de Granville, Senior Product Marketing Manager at Adobe, as they share how TurboTax reimagined its busiest season using Adobe GenStudio. You’ll hear behind-the-scenes stories of real-world GenAI use — from early missteps to transformative workflow breakthroughs — and how freeing up creative time unlocked more meaningful storytelling and smarter scaling.
In this session, you’ll learn how to:
- Manage high-volume, high-velocity creative demand with less burnout and backlog
- Structure GenAI experiments with rigor and clarity
- Build frameworks to expand from pilot wins to enterprise-wide adoption
- Bring Adobe GenStudio into your workflow for efficiency, performance, and culture wins
Technical Level: General Audience
Category: Thought Leadership
Track: Creativity and Marketing in Business
Audience: Art/Creative Director, Business Strategist/Owner, IT, Marketer, Content Manager, Advertiser
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
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