Photoshop & Lightroom: the Brand Builder's Workflow

Learn how to harness the power of Photoshop and Lightroom to create a streamlined cross-app workflow that empowers designers to build and maintain a cohesive brand identity in this session. Join Rocky Montez-Carr, a professional retoucher and software quality engineer on the Photoshop team, to see how this powerful pair of cloud-connected tools help you work more efficiently while creating content with a distinctive look and feel that represents your brand consistently.

In this session, you’ll learn how to:

• Apply consistent visual styles, using Lightroom presets and batch editing, to build a unified brand presence
• Use Lightroom to quickly import, organize, and prep product or campaign images for further enhancement
• Move fluidly between Lightroom and Photoshop to refine, retouch, and customize your assets with full creative control
• Develop reusable Photoshop templates and Smart Objects to speed up design work while keeping everything on-brand
• Deliver polished, professional assets fast — whether for web, print, or social

Technical Level: Intermediate

Category: How To

Track: Graphic Design and Illustration, Branding

Audience: Art/Creative Director, Graphic Designer