What you’ll learn:
Creating a business plan is an important task when you want to start a new business or want to expand your current one. Getting your ideas down on paper (or more likely in digital documents) is a practical way to map your business purpose, identify market opportunities and assess your chances of success.
Preparing to launch your new business from home? Weighing up whether it will work? Start by writing a business plan. It can reassure any concerns and show if your goals are realistic. Even if you’re keen to get going, putting a plan in place first should keep your company on the right track.
A business plan is the blueprint you build your business on. It outlines your company’s purpose and aims. Information around your structure, strategy, operations and finances come together in one place. This gives you a good early idea of whether your business idea can realistically work.
A business plan isn’t only useful for you. Potential financers might ask to see your business plan early on before deciding to invest. Business plans are flexible and over time may adapt to new goals, circumstances and directional changes.
A few reasons for creating a business plan are to:
The style and structure of business plans can vary. It usually depends on the company, industry and its goals. Most follow a similar layout and include a few basics, whether for internal or external use.
When creating a successful business plan, as a minimum you should include:
This is a top-level overview of your business plan. It basically sums up each area of the plan in no more than two pages, highlighting your:
You should include a general overview of any market trends, sales data and demographics, alongside the conclusions drawn from your market research.
A simple way to break down the market and your business is by thinking about:
A SWOT analysis is comprised of four sections within your business plan that you need to identify. These are its:
Later on, we will take a more detailed look at what this step involves.
A key part of the plan, this outlines how you will operate on a daily, weekly, monthly and yearly basis. It should include your methods of promotion, pricing structure, getting products and services to market and ways of measuring your strategy’s effectiveness.
Whether you’re a new or existing business, the financial information should detail how you plan to operate and become profitable. Current businesses can use your existing statements. New ones should use projections for the:
If your business is looking for investment, include a funding request here.
Once you have a template for your business plan in place, it’s time to fill it in. Each section needs to be detailed and include accurate information. This gives you and any potential investors a realistic outlook for your business.
Get started with these tips for creating a successful business plan.
The executive summary is relatively short but holds great importance as the first part of your business plan that anyone reads – so it needs to be brilliant.
Essentially a condensed version of your plan, it can be easier to write last. Always get someone else to proof it afterwards, but for a strong executive summary make sure you:
Your business plan requires detailed, up-to-date customer and market research that demonstrates good sector knowledge. Precise sales data, market trends and other relevant figures can support your business idea.
Use it to show a clear, profitable opportunity to investors, that reaffirms your plan as realistic. Present this using stats, graphs and tables for ease of comprehension.
To help set your business apart and test its feasibility, there are three key things you should consider:
Include any market challenges that could present barriers here, too. This could be related to finances, technology developments, regulation, market location, or anything else relevant.
A SWOT analysis is vital to assess whether your capabilities match the realities of starting the business. It can help identify challenges and plan how you will overcome them in advance, saving time and money otherwise spent dealing with them in the future. It can also highlight opportunities, so your company focuses on areas where it will thrive.
To create a SWOT analysis for your business plan, draw up a list of its strengths. Split these into two camps – those that help take advantage of market opportunities, and those that ward off potential threats. Do the same for weaknesses, but with those that need improving, to take advantage of opportunities and those that may create a threat.
Put these into a grid and mention in your plan how you will eliminate or improve weaknesses, capitalise, and monitor strengths. This could change your business’s direction.
One of the main questions any potential investor will have is ‘how does your business differentiate itself from the competition?’
Thorough competitor research can support your idea. It should show the business’ chances of success and outline your strategy to achieve your goals. A good way to present this can be in a table that compares key data points for each competitor, like this.
|Your business||Competitor 1||Competitor 2||Competitor 3|
|Estimated annual revenue|
|Number of employees|
|Quality of products/service|
|Target audience demographics|
Make it clear how your business will improve on the competition’s strengths and stand apart, in terms of these factors and other relevant measurables. Be realistic. Alongside any advantages you hold over the competition include weaknesses and how you aim to eliminate these.
Depending on the industry and location it can be worth mentioning competitor sentiment and their possible response to our new business. Explain how you will respond and position yourself to avoid treading on toes.
This is the core of how your business will operate. It reassures both you and the reader that everything has been thought through, researched and is feasible.
A detailed section, ensure it touches on everything related to producing, marketing and selling your products or services. Key areas to cover include:
The financial plan element demonstrates to investors and yourself how your business intends to be profitable and grow in the future. Existing companies can include your current financial information here. New ones need to add forecasts for four key areas:
This should all be accurate and based on hard data, demonstrating to potential investors that you have a profitable business model.
Creating a successful business plan to guide your new start-up is vital. Use it as guidance to stay on the right track, encourage investment and improve your chances of success. It doesn’t have to be overly long and complex either.
A few key tips to make it effective:
Be concise and use simple language to make it easy to read and understand your business goals.
Add graphs and visuals to get information across clearly, back up your strategy and highlight opportunities.
Use evidence, whether competitor sales data, market research or industry reports, to reassure the reader of any claims.
Remember your audience so you stay on track, whether your business plan aims to secure investment or is for internal guidance.
Make it shareable as an asset you want eyes on. Consider turning it into a PDF with Adobe Acrobat to expand your potential audience.