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How to Launch an NFT Artwork - from Drop to Marketing.
Whether you’re new on the scene or a seasoned digital artist, non-fungible tokens (NFTs) are changing the way many creatives share and release their work online.
Once you have created your NFT artwork, it’s time for the NFT reveal, also known as an NFT ‘drop’. In order to reach the widest audience, you’ll need to launch at the right moment - and promote it in the right way. But how does it all work? Our guide has you covered.
What is an NFT drop?
Much like a product reveal, an NFT drop refers to the exact time and date that an NFT collection is revealed to the public. The creator or artist will announce a specific time and date for the NFT drop in advance.
This builds anticipation and increases your chance of engaging with a wider audience. Creating this hype in advance with an NFT drop can be a great way to showcase your creations. Think of it as hosting your own exclusive exhibition!
How do I launch my NFT?
Knowing when and how to launch an NFT artwork or collection is crucial if you are looking for more engagement or to increase your following.
If it’s your first time dropping an NFT project, it may seem daunting. So, try following these four helpful steps and your upcoming NFT reveal will hopefully be a breeze.
1. Identify your target audience.
As with any creation or product, you need to know what your audience is interested in if you want to generate more attention to your work. You may choose to tailor your NFT creation based on the interest of a particular target demographic. Or you could ask your organically gained followers to put forward suggestions. Ask yourself “what do my target audience want to see?”.
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2. Choose your platform.
With the rapid growth in popularity of NFTs, the number of eligible platforms where you can schedule your NFT drop is also increasing. These platforms are essential for putting your work out there and gaining a following with your target audience. Do some research into bespoke NFT platforms and ask any fellow creators if they have suggestions for what would work best for your creative niche.
3. Schedule your NFT drop.
Once you’ve got your art collection together and chosen your publishing platform, it’s time to schedule exactly when you will launch your collection. There are some key factors to consider when planning your big NFT reveal:
Schedule it for a time and date which suits your target audience.
Ensure there is enough time between announcing the drop and the actual drop to build anticipation.
Check your scheduled time does not clash with other big NFT reveals.
Make sure you are available for the whole day of the NFT drop.
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4. Keep communicating.
An important step to any successful NFT drop is to continue communication after launching your collection. You may choose to communicate through videos on social media or written content on your blog, explaining the creative process or your inspiration. Not only will this keep your fans engaged, but it will also give them something to share with their friends and consequently spread the word of your work organically.
How do you display NFT art?
Art is always best when it’s shared. The real benefit of digital art collections is that there are many versatile and unique options available that can help you to stand out from the crowd and generate excitement around your NFT art display.
Here are some suggestions for how you can set up your own NFT art gallery or exhibition.
Digital frames and monitors.
Digital frames and monitors are an increasingly common way to physically showcase NFT art. Moreover, it’s an ideal method to display NFT collections which include artworks in GIF or video format.
These purpose-built frames can include features to wow your audience such as built-in speakers and anti-glare screens with 4K or 8K resolution. On the other hand, these frames can be expensive, difficult to transport and may not suit a beginner artist due to the inherent cost of a bespoke NFT art display.
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NFT art prints.
A more traditional method for your NFT art display is to create a physical print of your art, then display it in a frame. This is a cheaper and logistically easier method for showcasing your work in a physical space.
However, you may find that physical prints of your NFT art don’t faithfully replicate the rich colours and hues that are seen when viewed on a digital display. Also, bear in mind that this medium will not be suitable for NFT designs in GIF and video format.
Online NFT art galleries.
Creating an online art gallery or website can b an especially exciting way to display NFT art and reach the widest audience, as well as giving your following an easy opportunity to view and interact with your masterpieces. Options include setting up your own NFT art website or using an established online gallery to share your creations.
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The main benefit of either type of online gallery is that you can showcase your designs to the whole world and allow visitors to like, comment on and share your work.
Gaining a following in a competitive art scene can be challenging, however, so ensure that you are frequently promoting your online gallery through social media platforms.
Online gallery in the metaverse.
Take your online gallery one step further with an immersive experience in the metaverse, thanks to virtual and augmented reality. Just like a physical art exhibition, you can curate your own NFT art display in the metaverse and take visitors on a distinctive journey through your creations.
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The added interactivity of a metaverse gallery gives you the ability to explain your creative processes in real time and collaborate with other artists or fans. While there is potential for reaching a wide audience in the metaverse, however, setting up a virtual space can be expensive and upkeep can be time consuming.
How to market NFT art.
When it comes to getting your work noticed, it’s well-worth learning how to market NFT art using diverse platforms, to keep your following engaged with your creations.
Here are five ways you can promote your NFT artwork and drive success.
1. Be present on a variety of social media platforms.
Sites like Instagram and Twitter are ideal for marketing your designs. By using clever, relevant hashtags and captions, you can increase the visibility of your work with ease. Remember to post frequently so that engagement levels remain high.
A great example of using social media to market NFT art is releasing a teaser or sneak peak of an upcoming collection online. That way, your followers can generate hype organically and make your NFT drop an even bigger hit.
2. Keep in touch to influencers.
Tap into an even wider audience by collaborating with a respected influencer in the NFT community. Through their endorsement of your work on platforms such as TikTok, Facebook and YouTube, you could see your follower count and engagement level increase, as their following are keen to find out more. Additionally, if you have friends in the art community, consider asking whether they are willing to promote some of your work.
3. Use paid advertising.
Paid advertising is another great way to supplement your organic marketing, target your specific audience and create strong brand awareness. If someone is searching for NFT artwork online, a paid advertisement could push them in your direction and put you ahead of the competition.
4. Plan a giveaway.
An NFT giveaway or competition is a fantastic strategy to help you to engage directly with the wider creative community. Posting about an upcoming giveaway on your social media platforms will encourage your followers to share with friends and mention your name to other creators. Hosting regular giveaway events will ensure that your target audience keep checking back for more and engage with the rest of your content.
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5. Host a “launch my NFT” event.
When working digitally, it can be easy to forget the power of a traditional in-person event. Collaborate with other artists or plan an event which is cleverly scheduled between the release of an online teaser and your scheduled NFT drop.
Remember to take and upload pictures of your event, showcase your portfolio and promote exclusivity — this can help to create a real buzz around your work.
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Launching NFTs: FAQs.
What makes a successful NFT?
It’s important to have a unique and compelling background to your artistic vision and really understand what your target audience is interested in. It also helps to build a loyal fanbase by spreading the word of your work on as many social media platforms as possible and regularly engage with fans.
Can you launch an NFT for free?
Yes, some NFT platforms provide options for you to schedule your NFT drop and release your creations for free. This is sometimes known as ‘lazy minting’, as there are no upfront fees for posting your artwork.
What if people aren’t interested in my NFTs?
It’s important not to be discouraged if you do not experience immediate success with your NFT art. With each NFT reveal that you complete, you can build your reputation within the community. Don’t be afraid to seek constructive feedback from other artists too. Using clever marketing strategies and a unique approach to your creative work can help to build a personal brand and make a name for yourself.
Discover more about NFT art creation.