Extensible Metadata Platform (XMP)


BrandWizard Technologies

About the partner: BrandWizard Technologies offers digital tools and services that enable customers to maintain the consistency of its brand graphics while saving on time and expenses. The company's automated "Wizard" technology is successfully protecting the integrity of many of the world's leading brands, including ExxonMobil, General Motors, Hewlett-Packard, and Mercedes-Benz.

The value of XMP technology: BrandWizard Technologies has embedded Adobe® XMP technology into its core BrandWizard components to help ensure that any metadata created in XMP format is automatically read into BrandWizard solutions. BrandWizard also enables its customers to write XMP metadata to the files they download from BrandWizard solutions.

"Adobe's XMP technology enables us to provide value-added automation to our clients. Previous to XMP, our clients needed to enter the metadata for their brand assets into our interface even if the metadata currently existed in their Adobe application files. This was a redundant and error-prone chore. By adding an XMP reader and writer to our BrandWizard products, we have enabled our clients to experience their BrandWizard solutions in a more powerful and gratifying way."

James Terry, CEO, BrandWizard Technologies
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ClearStory Systems

About the partner: ClearStory Systems is an established provider of flexible, on-demand enterprise content management (ECM) solutions. ClearStory's Radiant Content Suite provides discrete management and on-demand access for the full spectrum of content — from graphics and video to customer statements and e-mail. The company's standards-based technology provides a powerful platform for integrating content into a multitude of business-critical environments, including marketing and finance departments, call centers, channel partner portals, compliance initiatives, and global marketing extranets.

The value of XMP technology: ClearStory Systems Radiant Enterprise Media Server provides a software platform for developing content management solutions for rich media and business documents, such as those produced with Adobe Photoshop®, Illustrator®, InDesign®, FrameMaker®, and Acrobat® software. Radiant EMS offers a full-featured digital asset management front end and provides a highly flexible, fully capable foundation for forward-looking ECM solutions. Radiant EMS can be configured to handle multiple metadata schemas, including Adobe XMP.

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Context Media

About the partner: Context Media is a leading provider of enterprise content integration (ECI) solutions — offering significant value and compelling content application use cases for organizations in the media/entertainment, consumer packaged goods, manufacturing, publishing, and financial services-based industries. Context Media's solutions affect the business needs of these companies by enabling all of their content to be shared throughout the enterprise, resulting in substantial documented ROI through its impact on revenue, productivity, and cost savings. Powered by the Interchange Suite, these solutions create a real-time enterprise by providing a virtual framework for unifying and managing distributed content repositories and systems. With the Interchange Suite, users are able to access, share, and reuse enterprise-wide content without replacing legacy systems or current workflow practices.

The value of XMP technology: Context Media actively supports the open XML standards development work of the World Wide Web Consortium (W3C) as a means to achieve integration and interoperability within the real-time enterprise, including the delivery of Web services. Adobe's XML-based XMP framework provides an open standard for the creation, processing, and exchange of metadata across publishing workflows.

"To support the demands of the dynamic business enterprise, organizations must ensure unfettered and secure access to digital content no matter where it resides. Working with Adobe and XMP, we're doing just that by continuing to leverage open standards to ensure the seamless movement of digital content between different organizations, individuals, IT systems, and applications within and beyond the enterprise."

Shane Lennon, VP of strategy and marketing, Context Media
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EMC | Documentum

About the partner: Documentum software from EMC Corporation includes ECM solutions that enable organizations to unite teams, content, and associated business processes. With a single platform, EMC Documentum software enables people to collaboratively create, manage, deliver, and archive the content that drives business operations, from documents and discussions to e-mail, Web pages, records, and rich media. With Documentum enterprise content management, organizations improve their competitive advantage by accelerating time to market, increasing customer satisfaction, and reducing operating costs.

The value of XMP technology: EMC | Documentum is using Adobe XMP technologies to extend the power of its enterprise content management platform beyond its repository. Through the tight integration of Documentum and Adobe XMP, organizations can establish a metadata standard for managing their content. Documentum automatically extracts XMP metadata and indexes those attributes for searching and categorization. Updates to these attributes via Documentum will result in updating the XMP metadata in the content itself; thus supporting full XMP roundtripping.

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About the partner: eRoket designs workflow solutions for digital imaging environments. Working with the latest technological tools, eRoket has been customizing solutions for photographic professionals since 1999. eRoket is a leader in workflow automation by continuously introducing new concepts and products for the benefit of its customers.

The value of XMP technology: eRoket's FotoTrafiX is the first native XMP end-user product for news photographers and photo editors. It works directly with native XMP data, in that it lets the end user read and write XMP data directly, rather than converting back and forth from legacy binary formats such as IIMV4.

"By letting specific industries define their own requirements in terms of metadata, Adobe XMP will help people and systems in these industries exchange their images and related data seamlessly. Providing the first XMP-based image transmission tools, eRoket will greatly benefit from this revolution."

Laurent Groult, CEO, eRoket
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About the partner: Extensis specializes in quick-to-deploy, easy-to-use solutions for protecting, and making the most of, investments in fonts and digital assets. Extensis' award-winning server, desktop, and web service products include: Portfolio Server for digital asset management, Universal Type Server for server-based font management, Suitcase Fusion for single-user font management, and the WebINK web font service.

The value of XMP technology: Extensis Portfolio Server is a digital asset management system thats quick to setup and easy to use. It features the ability to read and write Adobe XMP metadata from a wide range of file types. This allows Portfolio Server users to enter important information inside Adobe Creative Suite applications and have that information reflected inside their Portfolio catalog, and vice versa. Then Portfolio's powerful search and sharing tools can take advantage of this XMP metadata to aid in file retrieval, rights management, and usage tracking.

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Filecamp AG

About the partner: Filecamp is a lightweight Digital Asset Management, Image Library, and Online Proofing solution. Filecamp provides a secure customer branded platform to organize, review, approve, and share digital assets. Subscribers are from all over the world - ranging from freelancers to large corporations, usually from within the creative/media industry.

The value of XMP technology: "Adobe's XMP technology enables Filecamp to read and write metadata for common file types. Our customers appreciate the embedded metadata which allows keywords and more, to "travel" along with the files across various products, vendors and platforms."

Jesper Faurby, CEO, Filecamp AG
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About the partner: FotoWare helps newspapers, public services and corporate customers to find, process and share their images and documents. With millions of licenses sold in ten different languages since 1994, FotoWare plays a pioneer role in the industry of Digital Asset Management.

The value of XMP technology: FotoWare offers full XMP metadata support with the release of FotoWare version 6.0. XMP fits perfectly with FotoWare's philosophy and indexing technology platform, and is fully compatible with existing installations. The shift from IPTC to XMP metadata support in all FotoWare applications has opened new opportunities to the users. Metadata can now be added to any kind of file type, making it fully searchable by a FotoWare system. The multi-lingual support of XMP allows users to write and search for metadata in any language, a function warmly welcomed by international media houses and global players in the corporate market.

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About the partner: GLOBALedit is a professional online image management system that provides global access to massive photo collections and a suite of workflow tools that connect creative and business communities. Designed by digital workflow pioneers and built on a secure and scalable infrastructure, GLOBALedit is an indispensable solution for professionals and enterprises looking to capture and harvest the value contained within expanding content libraries.

The value of XMP technology: GLOBALedit allows creative professionals to connect and work with massive content collections. Our clients are moving millions of assets through the workflow at high speed and need to capture and preserve metadata from creation through production, distribution and archive. Full XMP support is a commitment to open integration with other creative and business systems and is helping us to change the way people work.

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About the partner: IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and IBM business partners, IBM offers a wide range of services, solutions, and technologies that enable customers, large and small, to take full advantage of the new era of e-business and digital media.

The value of XMP technology: Adobe's XMP technology allows documents and digital content to embed metadata into the file format, creating "smart documents." IBM supports the use of Adobe XMP as it allows for the rapid integration and distribution of metadata to and from heterogeneous content repositories. XMP supports standard metadata schema and is extensible, so IBM's customers have the security of standards and flexibility they demand. When an Adobe file is ingested into IBM's DB2 Content Manager repository, the metadata can be extracted from the XMP and conformed to the metadata model established by the repository owner. On export, the process can be reversed and changes made to the metadata. Adobe XMP turns generic content into an asset by embedding the value (metadata) of the object.

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Interwoven Inc.

About the partner: Interwoven, Inc., a provider of ECM solutions for business, enables enterprises to unify people, content, and processes to minimize business risk, accelerate time to value, and sustain lower total cost of ownership. Interwoven delivers comprehensive industry-specific solutions that reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT, and service. Interwoven ECM solutions have been successfully deployed across the Global 2000, leading professional services firms, educational institutions, and state and federal agencies.

The value of XMP technology: Interwoven's DAM solution, MediaBin Asset Server, uses Adobe XMP to maintain metadata pertaining to digital assets. Keywords, copyright, and other information stored within XMP is automatically extracted from incoming digital assets to become searchable within the MediaBin database. When edited by MediaBin users, updated metadata is stored within XMP and optionally attached to asset renditions retrieved from MediaBin. MediaBin utilizes XMP in a novel way by embedding a unique identifier within each asset rendition retrieved from the system, enabling applications to dynamically determine the origin of an asset and whether the rendition is still up to date.

"Our mutual customers rely on Adobe and Interwoven technology for the creation, management, and distribution of marketing content. On their behalf, I feel a sense of gratitude to Adobe for establishing the XMP metadata standard. The ability to embed customer-specific information within documents and rich media assets, in a persistent and open fashion, truly enables a greater level of control and efficiency in marketing content management."

Brian Meek, director of product marketing, Interwoven
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iView Multimedia Ltd.

About the partner: iView Multimedia is a software development and publishing company based in London, England. Its flagship product, iView MediaPro, is the leading digital asset cataloging solution for professionals who need to streamline their processes, shorten time to market, and eliminate costs from the production cycle. iView MediaPro locates, captures, organizes, annotates, searches, retrieves, and presents digital content quickly and easily, integrating almost seamlessly into the creative professional's established workflow. iView's key strength is that it makes media management easy.

The value of XMP technology: iView MediaPro imports and exports XMP metadata found in image files such as JPEG, TIFF, PNG, and Adobe Photoshop (PSD). In keeping with the company's ethic of upholding open standards, the XMP metadata protocol is currently used by iView MediaPro alongside other well-established protocols such as the IPTC metadata block, TIFF directories, QuickTime metadata, WinXP file properties, and more.

"Support for XMP standards is an important aspect of a robust and scalable digital asset management solution, particularly one like MediaPro, which is designed for digital photographers who need to quickly and easily import, sort, organize, manage, and repurpose very large volumes and types of digital files across a number of audiences. Anything that optimizes workflow ultimately helps cut costs and speed project delivery."

Yan Calotychos, founder and CTO, iView Multimedia
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About the partner: IXIASOFT develops and distributes TEXTML Server, an embeddable XML database and search engine whose purpose is to store, index, and retrieve XML content. It was designed as an OEM component to be integrated into document-centric applications such as Web content management, knowledge management, and asset management systems. IXIASOFT enjoys a global customer base with various vertical markets such as aerospace, media and publishing, energy, government, and pharmaceuticals.

The value of XMP technology: Adobe XMP provides an open, XML-based metadata framework for embedding metadata within application files. The combination of TEXTML Server and Adobe XMP provides a solution for efficient, high-performance management of assets. As a native XML database, TEXTML Server can extract and index the contents of the XMP packet, making otherwise unsearchable binary content available to search applications. Once indexed, powerful text, string, date, and time indexes can be queried to retrieve relevant assets based on their metadata.

"Adobe XMP is becoming an integral part of the publishing workflow as media companies and corporations look to extend and repurpose content across their print and Web assets. The combination of TEXTML Server's scalable repository and indexing technology with Adobe XMP helps our OEM partners and systems integrators to quickly deploy robust, searchable digital archives, and to facilitate workflow."

Jean-Paul Chauvet, vice president of sales and marketing, IXIASOFT

MediaBeacon, Inc.

About the partner: MediaBeacon, Inc. (formerly known as BrighTech, Inc.) the developer of MediaBeacon R3volution, is one of the pioneers of digital asset management (DAM) industry. MediaBeacon combines all components of DAM from passive and active versioning, transcoding video or audio, to embedding encrypted namespace-aware XMP/MXF/RDF metadata structures into virtually any existing file type, including all Adobe formats, Microsoft Office documents, video, flash, sound, fonts, etc.

The value of XMP technology: MediaBeacon's built-in metadata driven workflow engine allows organizations of any size and any industry to optimize and simplify their routine work. MediaBeacon embeds business logic into all assets and enables smart and intelligent media to work for you! The data is always in the asset, in a standard format, and encrypted to hide sensitive information from unauthorized eyes. In combination with MediaBeacon's open architecture, Java API, and filesystem/web interface, asset management has never been so painless and simple. MediaBeacon's implementation of XMP r3volutionizes DAM by evolving it from managing pictures and movies to simple, self-aware and intelligent metadata-driven workflows that can travel from a platform to a platform and from one continent to another without even a single line of custom integration code.

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About the partner: MerlinOne Inc. is a leading provider of digital asset management solutions. It has over 110 major installations at corporations including The New York Times, The Washington Post, The Boston Globe, USA Today, MSNBC, Pfizer, and Corbis. Its technology helps companies manage photos, graphics, PDF files, QuickTime movies, text, and other digital content.

The value of XMP technology: MerlinOne uses XMP to carry ad metadata in E-Sheets, its digital tearsheets service.  Instead of tearing newspaper pages and stuffing envelopes by hand, the hosted E-Sheet service enables newspaper and magazine publishers to deliver same-day PDF tearsheets via the Internet to their advertising customers as proof of publication for review and billing. PDF files are delivered to users complete with comprehensive XMP ad metadata for tracking, proofing, invoicing, and research.

"We like XMP because of its industry support and the availability of SDKs to enable fast development. After this initial success, we will be adding more XMP features to our product line in the future."

John Harrison, vice president of sales and marketing, MerlinOne
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NetXposure Inc.

About the partner: NetXposure makes software products that empower organizations to efficiently create, manage, distribute, and archive digital content. Expertise in dynamic imaging and rich Internet applications is leveraged to provide solutions that automate workflows and maximize the value of digital assets.

The value of XMP technology: Image Portal SE is NetXposure's Web-based digital asset management solution with Adobe Graphics Server software built in. Adobe Graphics Server enables the application to read and write XMP metadata associated with each file, making XMP-based search and retrieval fast, easy, and efficient.

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North Plains Systems

About the partner: North Plains Systems is a leading provider of digital asset management solutions for the production, management, distribution, and archiving of media-rich content. The company's pioneering technology, focus, and vision are recognized throughout the content management industry. More than 400 customers benefit from North Plains' expertise in delivering industry-defining solutions for multichannel publishing, broadcast automation, video-enhanced learning, marketing automation and collaboration, and brand management. Customers include Boeing, Feld, Harcourt, HarperCollins Publishers, International Monetary Fund, Ogilvy & Mather, Publicis Groupe, Relizon, Thomson Learning, Viacom, and Warner Bros.

The value of XMP technology: North Plains has created an I-Piece plug-in component for running Adobe XMP support in its TeleScope DAM suite of software. By providing methods for reading and propagating the metadata stored in an XMP packet into the TeleScope database metadata repository, North Plains' XMP I-Piece simplifies the DAM ingest process and enhances the accuracy of metadata capture. And because TeleScope's XMP capabilities extend to writing metadata into an asset's XMP packet when it is extracted from the DAM system, TeleScope can assist in the end-to-end preservation of metadata in a creative workflow.

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Optima SC

About the partner: Optima SC is a young and small software company that produces freeware and commercial tools in different areas of digital assets management and identification. It also provides consulting services in different areas of expertise, such as embedded systems and compiler design. It is also strongly pushing for standardized approaches to asset identification, metadata management, content and access.

The value of XMP technology: XMP helps Profium customers manage content workflows within and across enterprises. Profium customers have been able to improve the reusability of rich content in print and digital products with RDF compatible XMP descriptions.

Carl Eric Codère, CEO, Optima SC
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About the partner: Profium's flagship product Semantic Information Router (SIR) allows enterprises to manage digital content with semantics. Semantics allow Profium customers to find, re-use, transcode and route content to the right users at the right time. The company’s customers include global media organizations, telecommunications companies, law enforcement, mobile carriers and IT infrastructure enterprises. Since its founding in 1996, Profium has steadily gained more recognition by providing top-performing products while at the same time playing an active role in developing new standards at W3C. Profium has its HQ in Espoo, Finland with a sales representation in California, USA.

The value of XMP technology: XMP helps Profium customers manage content workflows within and across enterprises. Profium customers have been able to improve the reusability of rich content in print and digital products with RDF compatible XMP descriptions.

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About the partner: PTFS provides enterprise content management and archive solutions to global corporations and major US and foreign government agencies.  With a single web platform, PTFS ArchivalWare® manages over 250 different files formats and supports sophisticated search, reporting and analysis tools.  PTFS leads the industry in foreign language networks with integrated foreign language XMP fields, values and applications.

The value of XMP technology: PTFS has embedded Adobe® XMP technology into its core ArchivalWare® platform for document conversion and document management.  PTFS uses XMP technology and ArchivalWare® to automatically capture, transport and link rich metadata across enterprise networks. PTFS systems integrate PDF/A documents with databases using static and active XMP fields and values. PTFS also uses enhanced secure metadata fields and values in document and network security applications.

"Adobe's XMP technology in our ArchivalWare® platform enables us to provide cost effective, low risk solutions for integrating global enterprise networks; combining paper documents, digital archives, and relational databases – in multiple global sites and in multiple foreign languages.  And, Adobe's XMP technology supports the performance required for global networks - for both human users and automated transactions”

John Yokley, PTFS, Inc. CEO


About the partner: Picturepark is browser-based digital asset management software that runs on the Cloud, on-premise or in hybrids. Picturepark enables organizations to centrally store, manage and share digital assets on a modern service-oriented architecture (SOA) that is scalable, based on open standards, and suitable for enterprise-wide deployment, thanks in part to load-balancing, failover, service-based computer clustering, and support for true multi-tenant deployment.

The Picturepark UI is based on Swiss design principles that make it easy to use view for extended sessions. Rich, high-resolution previews are provided for bit-mapped and vector image formats. Multi-page previews are available for PDFs, InDesign, PowerPoint and even Microsoft Word docs. Support for any number of metadata fields is included. Picturepark's “Adaptive Metadata” technology makes it possible to define metadata schema for various asset classes, rather than being locked into a single schema across the system. Support for multiple taxonomies and controlled vocabularies is standard.

Integrations are available for SharePoint, Dropbox, Typo3, WoodWing and more. Desktop connectors are available for Adobe Creative Suite and Microsoft Office. The Picturepark Web services API enables developers to build additional integrations and completely custom interfaces based on HTML5/CSS.

The value of XMP technology: Adobe XMP technology enables Picturepark to integrate with external services, software and workflows in a manner that ensures error-free metadata processing and inter-application transmission.

"By leveraging XMP as a metadata transport vehicle, Picturepark is able to offer customers its unique “Adaptive Metadata” schema design, while making it possible to embed standard and non-standard metadata into outbound files."

David Diamond, Director of Global Marketing, Picturepark
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Pound Hill Software

About the partner: Since 2003, for almost as long as there has been Adobe XMP, Pound Hill Software has been a recognized leader in the field of XMP software development. Pound Hill publishes a complete suite of innovative software and plug-ins for Adobe Creative Suite and QuarkXPress.

The value of XMP technology: Pound Hill developed the If Files Could Talk Plug-ins and Talking File Studio around the needs of the large and small companies worldwide looking to implement Adobe XMP into their digital asset management.

"After recognizing the tremendous value that Adobe XMP brought to digital asset management, we made it the basis of Pound Hill's business. Everything we do and every product we sell is designed to make it simpler and easier to do more with XMP."

Chris Griffin, CTO, Pound Hill Software
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Triple Triangle Inc.

About the partner: Triple Triangle Inc. is a leading provider of plug-in products and custom software for Adobe InDesign. Triple Triangle's products are used by major advertising agencies and publishers worldwide.

The value of XMP technology: Triple Triangle's Mechanical Cubed suite enables advertising agencies and publishers to automate their workflows using metadata. It can extract metadata from PDF forms or SQL databases and use it to build a production document, including the crop marks, fold marks, and slugs. It stores the job metadata in XMP, where it can be utilized by digital asset management systems. The Mechanical Cubed suite automates publishing workflows by leveraging metadata, while eliminating tedious, redundant metadata entry.

"XMP enables Triple Triangle to seamlessly share job setup information and other metadata with industry-leading digital asset management systems. Customers enter the metadata when the job is initiated, often in a PDF form or database, but sometimes within InDesign. XMP enables them to search on the same metadata in their digital asset management systems later. Sharing the metadata enables our customers to enter the metadata only once, but rely on it everywhere."

Chris Jones, director of product management, Triple Triangle
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Widen Enterprises, Inc.

About the partner: Widen is one of the premier software as a service providers in the digital asset management industry creating software technology to assist with marketing execution, sales enablement and creative support. Widen adheres to an aggressive three-time-per-year release cycle and leverages Adobe® technologies to empower creative and marketing personnel to manage both the digital media and content related to that digital media.

The value of XMP technology: Widen integrates Adobe® XMP technology into the Media Collective®, a suite of services with digital asset management as the flagship. The integration of XMP technology enables Widen digital asset management to ingest digital assets with embedded metadata upon upload for the dynamic population of metadata fields. This functionality allows users immediate search capability while empowering administrators with a complete set of descriptive information and ownership gathered throughout the digital asset creation process. Widen also embeds metadata into files as digital assets are removed from the system. Users have immediate access to the descriptive information associated with each downloaded file ensuring content consistency across a global network of digital asset users.

"Gathering this information throughout the creation process greatly assists users with search-and-retrieve functionality. Before XMP integration, metadata was managed in various applications separated from the asset itself; XMP embeds that valuable content within the digital asset ensuring metadata access to those who need it when they need it."

Matthew Gonnering, Vice President of Sales & Marketing, Widen Enterprises, Inc.
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WoodWing Software

About the partner: WoodWing Software specializes in plug-ins and development services for Adobe InDesign and Adobe InCopy® software. Since 1997, WoodWing engineers have worked closely with the Adobe InDesign engineering team to develop plug-ins for InDesign. Publishing industry experience, combined with in-depth knowledge of the InDesign architecture, enables WoodWing Software to develop productivity tools and plug-ins that make publishing with InDesign faster, easier, and much more effective.

The value of XMP technology: WoodWing Software incorporates Adobe XMP technology in the dialogs of its workflow management system. This allows users to view and change the XMP values during all workflow operations.

"When files are stored into our workflow management system, XMP values are pre-filled in the workflow dialogs. This is timesaving for our users because they do not have to enter this information again."

Edwin van der Klaauw, technical product manager of Smart Connection Enterprise product, WoodWing Software
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About the Partner: Xinet,® with North American headquarters in Berkeley, California, and a European office in Munich, has built a loyal customer base of the top advertising agencies, retailers, printers, publishers, and corporations worldwide. Xinet's flagship asset-management and collaboration software, WebNative® Suite, provides secure, remote access to files on a server, while keeping the production workflow efficient and hassle-free. Customers, production partners and on- or off-site staff use Xinet software to access portions of the file system through a standard Web browser or Internet connection. After a password-protected login, users can download, upload, and repurpose their assets from any location, 24 hours a day.

Since its incorporation in 1991, Xinet has based its business on an active partnership with integrators and customers alike. Up-to-date information about product development, rapid response to technical problems and integration issues, and hands-on customer training are just a few of the benefits you can expect.

The value of XMP technology: The WebNative Suite SQL database enhances already-existing XMP-based workflows by adding new options that allow WebNative users to work with metadata worldwide. The WebNative database automatically ingests any embedded XMP metadata from files and then makes that information available to authorized users over the Web. With WebNative keeping XMP metadata synchronized between files and the database, users can search, view, create and modify information through any standard Web browser or use a native application such as Adobe Bridge CS3 with identical results.

XMP technology