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Global Event Response: Brand Messaging and Content Strategy - S6451
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SPEAKERS
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Viral Marketer, Entrepreneur & Content Creator, We Shape This
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Founder and Digital Marketing Strategist, Strategic Charm Boutique
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On Camera Reporter + Producer, What's Trending
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ABOUT THE SESSION
Consumers today expect authenticity and awareness from the brands and businesses they support. But what does that mean for you and your brand? Join our panel as they reflect on the ways brands and businesses have responded to global events and cultural moments. They’ll discuss the pros and cons of different approaches and what you should consider when deciding what’s right for your brand and business.
Our panel:
- Andy Lalwani: Journalist, actor, and social media influencer
- Charmaine Jennings: Owner of Strategic Charm, a digital marketing agency that helps businesses share their brand story
- Andrea Casanova: Digital marketing and branding expert
Technical Level: General Audience
Type: Session
Category: Thought Leadership
Track: Social Media and Marketing
Audience Types: Art/Creative Director, Business Strategist/Owner, Educator, Front End Developer, Game Developer, Government, Graphic Designer, Motion Designer, Photographer, Post-Production Professional, Print Designer, UI and UX, Web Designer, Illustrator, IT, Social Media Content Creator, Executive, Marketer
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