Unlocking the Value of Design: Advancing Your Design Practice - S152

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  • Andy Vitale

    Andy Vitale

    Executive Vice President, Design , Rocket Companies


As organizations become more customer-centric and embrace design to solve problems, there is a greater demand for design to scale. Executive design leader Andy Vitale has grown design in large matrixed organizations such as 3M, Polaris, SunTrust, Truist, and Rocket Companies. In this session, join Andy as he shares some of the tactics that have been successful, as well as others that have provided great learning opportunities.  

You’ll learn:

  • Why it’s necessary to create a strong foundation for design and what it takes to build it
  • The importance of creating and cultivating a community of practice
  • How to identify new ways to add value and make them tangible
  • Approaches to scale and mature design in companies, regardless of complexity or understanding of design

Technical Level: General Audience

Type: Session

Category: Collaborating with Your Team

Track: Creativity and Design in Business, Graphic Design, UI and UX

Audience Types: Art/Creative Director, Business Strategist/Owner, Graphic Designer, UI and UX, Executive

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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