Delivering Real Value with AI: Where to Start

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Speakers

  • Tammy Pienknagura

    Director of Product Marketing, Firefly Enterprise, Adobe

  • Pete Choo

    Managing Director, Accenture

  • Dom Heinrich

    Global Head of Design Intelligence and Human AI Experiences, The Coca-Cola Company

  • J.J. Camara

    Sr. Director, Digital Product Creation, Tapestry

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Session Resources

About the Session

AI offers real opportunities to help creative and marketing teams meet the exploding demand for content. But many organizations are stuck in pilot mode, unsure of where to commit to drive impact, and how to prepare their teams for new ways of working. In this session, Adobe and Accenture will share insights on the highest-value use cases to focus on by industry and be joined by creative leaders from Coach and Coca Cola to bring these opportunities to life through real-world examples and best practices.

In this session, you will:

  • Learn about the highest areas of value in AI-driven content creation and production by industry
  • Hear from organizations who are already delivering value —and what they’ve learned along the way
  • Connect with fellow creative and marketing leaders navigating both challenges and opportunities in today’s AI-powered content landscape

Technical Level: General Audience

Category: Thought Leadership

Track: Creativity and Marketing in Business

Audience: Art/Creative Director, Business Strategist/Owner, IT, Executive, Marketer, Content Manager, Advertiser

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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