Generative AI Unfiltered: Real Wins, Real Challenges

If you want another session talking about the possibilities of GenAI, this may not be for you. If you want a session showing you GenAI in action, pull up a seat. Join Jenny Kelly, head of content at Deloitte Digital, as she shares real-world lessons and honest insights from hands-on experience. Here’s what we’ll cover: - What we learned about developing images for client-facing marketing (hint: getting AI from the concept to externally approved work is a long walk, but there are shortcuts) - The surprises along the way—including some failures you don’t want to repeat - Specific recommendations on where to scale with AI, and where you need creative humans to stay in the loop - New strategies on how to plan for content creation at scale - How we employed Adobe’s latest Image Model 4 in Firefly to help resolve model issues

Technical Level: Intermediate, Advanced

Category: Generative AI

Track: Creativity and Marketing in Business, Photography, Graphic Design and Illustration

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Photographer, Illustrator, Marketer, Content Manager