Omnicom Predicts: Generative AI, Creative, and a Bright Brand Future

Closed captions in English coming soon.

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Speakers

  • Jen Krempa

    Jen Krempa

    Chief Strategy Officer, Omnicom (LeapPoint)

  • Val Carlson

    Val Carlson

    Chief Creative Officer, Critical Mass

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Session Resources

About the Session

Creative is on the brink of its biggest evolution yet. What happens in the coming days and years will redefine the industry more than the last two decades combined. Join Omnicom, a global leader in marketing innovation, as we set the stage for how brands can go beyond basic personalization to create truly transformative experiences. Discover actionable strategies to harness generative AI, fuse it with human insight, and use rapid prototyping to build a future-ready creative foundation that drives long-term brand impact, not just quick wins.

Learning objectives:

  • Perspectives: learn from the successes, tests, and failures in the world of design, brand, and advertising
  • Predictions: see the future trajectory of creative/brand and geneative AI’s role in expanding brand experiences that drive the business
  • Playbook: discover techniques and models for elevating beyond the tactical and into a strategic iterative process that leverages data to drive brand growth

Technical Level: General Audience

Category: Thought Leadership

Track: Creativity and Marketing in Business

Audience: Art/Creative Director, Business Strategist/Owner, Executive, Marketer, Content Manager

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