Paper Mate, Sharpie, and More: Crafting an AI-Powered Content Supply Chain

As stewards of beloved brands like Sharpie, Paper Mate, Elmer’s Glue, and Yankee Candle, Sam Tuttle, Marketing Director at Newell Brands, and Julie Sheeran, Creative Content Technologist, understand the pressure of creating enough content to fuel hundreds of campaigns each year. That's why they led a team of creatives and marketers in an overhaul of their legacy systems - and rebuilt them as a future-ready content ecosystem that keeps creatives and marketers working at peak creativity and performance. By harnessing AI-powered workflows across packaging, photography, banners, and 3D, they have achieved creative scale like never before – and they’re just getting started.

Join this session to see how they did it—and walk away with a blueprint to build your own content engine of the future. Join Sam and Julie for a masterclass on creative-led AI transformation and learn about:

• Building a connected, scalable content ecosystem
• AI workflows that unlock creative capacity and future-proof workflows
• Change management strategies that empower teams and fuel growth

Technical Level: General Audience

Category: Thought Leadership

Track: Creativity and Marketing in Business

Audience: Art/Creative Director, Business Strategist/Owner, IT, Executive, Marketer, Content Manager