Style on the Fast-Track: Kate Spade’s Custom Model Makeover

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About the Session

Enter the creative playroom of the Kate Spade design studio, and join Brandon Keeney, Senior Manager of Digital Product Creation at Tapestry and Gurashish Kaur, Mainline Handbags designer at Kate Spade New York, as they reveal how AI is driving the evolution of ideation and design workflows — while keeping content rooted in their playfully sophisticated brand DNA.

Brandon and Gurashish will share tips for:

  • Creative Acceleration — How design teams are using AI to unlock ideation while rapidly iterating concepts
  • Future-Ready Collaboration — How creative visions are aligning faster than ever, as designers effortlessly test multiple variations and refine patterns and layouts in real time using Adobe Firefly
  • Staying on brand with AI — Custom Firefly models, trained on Kate Spade’s design language, ensure consistency across digital assets and help maintain brand authenticity

Technical Level: General Audience

Category: Generative AI

Track: Creativity and Marketing in Business

Audience: Art/Creative Director, Business Strategist/Owner, Illustrator, IT, Executive, Content Manager

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