Thanks to digitalisation, you’re no longer restricted to leather-bound paper portfolios. There are a whole range of portfolio formats choose from.
A bespoke website built from scratch.
Creating your own website means you have complete freedom to present your work your way. If you’re a whizz at coding, building your own website should be easy. But if not, building a bespoke website could be expensive and time consuming. You may need to commission a developer to build the site and the cost of buying and maintaining a domain adds up quickly.
A templated website where all you need to do is add the imagery.
This is a simpler and more affordable option for creating a digital art portfolio. There are plenty of options when it comes to portfolio websites that include a hosting domain and simple page layouts for you to populate. They can be more restrictive than a bespoke website, but for the less tech-savvy among us this option is much easier.
A digital portfolio in PDF format.
Creating your own portfolio from scratch and saving it as a .pdf file is another popular choice. This format is similar to the traditional printed version of a drawing portfolio that tells a story and has a beginning, middle and end. You can include a contents page, explanatory text to accompany your work and be creative with the layout. It’s also easy for people to flick through at their leisure, simple to attach to emails when applying for jobs and can be printed out.
An old-school brochure or book.
There’s nothing wrong with keeping it real and creating a physical art portfolio. Having something tangible to take to a job interview and flick through with the interviewers can be a brilliant way to showcase your art skills. However, it’s worth remembering that in this day and age many people will expect you to have some examples of work available digitally - whether that’s a social media page or a website.
A video or multimedia portfolio.
If you create art in a range of digital formats, your portfolio should reflect that. You might choose to create a concept artist portfolio or a video showreel. You can present:
- still artwork
- video clips
- digital art
- concept art
- web design
...and much more in this way. A video portfolio also lets you choose the timing and when to transition between pieces. Done right, it tells a compelling story complete with audio, animation and moving images.
In recent years, people have become very creative in the ways they showcase their work. From using QR codes on business cards to encourage people to view their websites to sending bespoke packages to hiring managers, the only limit to portfolio presentation is your own imagination!
How to create an art portfolio structure.
The structure of your portfolio is very important. A good portfolio structure should showcase your work in the best possible light, tell a story about you and your experience as an artist and keep the viewer interested.
Here are some things to think about when deciding on your art portfolio structure:
How will your portfolio be viewed?
Will it be viewed digitally on a computer screen, on a website, on a mobile device or in a physical format? This may affect how you choose to structure and present your portfolio. Will it require a cover image, for example? Or a contents page? Or will it be sectioned into different web pages to showcase your varied skills?
Which pieces do you want to stick in people’s minds?
You might think it makes sense to structure your portfolio starting with the work you’re most proud of first and ending with the least impressive work. But people’s brains are wired so that we’re naturally more likely to remember the first and last items in a series.
Therefore, when structuring your portfolio, it makes sense for your last piece of work to be just as impressive as the first. Place less impactful work towards the middle of your portfolio, when viewers are less likely to remember it.