[Deepa Subramaniam] Let's switch gears and talk about our creative apps purpose-built for web and mobile. We have long focused on expanding the power of the Creative Cloud ecosystem by building beyond the desktop. Take, for example, Lightroom, which runs across desktop, web, Android, iPhone and iPad, and Express and Firefly, which are web and mobile first. As creative professionals, you told us you like having the power of this multi-surface ecosystem supporting you. And while you prefer doing your core day-to-day creative work in your desktop applications, you appreciate also having the ability to grab your files on the go or make precise edits from anywhere with web and mobile access.
Now, while you want web and mobile apps to augment your desktop workflows, the next generation of creators increasingly prefer to work only on their phones and in the browser. In fact, it's their default surfaces. The next generation expects web and mobile first. Whether at home, school, waiting for the bus, next gen creators want to be able to create on their phone and take that further into the browser when they want more space for deeper refinement. So, we really want everyone to be able to tap into their creativity and express themselves however they prefer to work. And that's why we're excited to continue building multi-surface creative ecosystems and bringing our core creative apps beyond the desktop to mobile and web. Which is exactly what the next generation of creative professionals are asking us for. So, to show us more, I'm thrilled to welcome Elise Swopes to the stage to share the latest Photoshop innovation on mobile and web. [Applause] [Elise Swopes] Thank you so much, Deepa. Hi everyone! I have been an iPhone artist for over a decade, so I'm so excited to share with you Photoshop on iPhone. We now have the power and precision of Photoshop on desktop right in the palm of our hands. Now, one of my favorite things about Photoshop on iPhone is how easy it is to get started. I just tap this + sign, create a new canvas, and now I am in my high-resolution file. What's super cool about Photoshop on iPhone is that it's Photoshop desktop reimagined for ease and intuitiveness, so it's super easy for beginners as well. But the easiest way to get started is actually adding an image layer. So, let's go ahead and check this out. Look at all these different options we have, camera roll, Adobe Stock and so much more. But I'm on my phone of course, so I'm going to start with my camera roll. Let's actually bring in this image that I made in Firefly a little bit ago, inspired by some of my other photography. I'm also a surrealist, so I love utilizing Adobe Stock, and I'm also pretty well known for my giraffe images as well. So, let's go ahead and search some giraffes. And I've got hundreds of thousands of Adobe Stock to choose from in here. So, I'm very excited about all the different options I have. But let's go ahead with this guy. He's looking perfect for my composition so far. That's going to download that asset and place it directly into my canvas with ease. That's how easy it is to add assets right here in Photoshop on iPhone.
All right, guys. If anybody knows how annoying selections can be, especially on mobile, it's me. So, I'm so excited to share that we have a brand-new selection tool called Tap select that's unique to Photoshop on iPhone. Tap select is going to automatically detect the different elements within an image. On the bottom here you can see that it's automatically detected the architecture, the plant, the sky. And so, this time I'm just going to select the architecture and the plants. And then it's going to mask out the rest of that for me with ease. I can move this draft image around exactly where I would like it to be.
That was almost too easy. I'm here to impress, so I want to pull in a little bit more of a complex image here. So, let's go ahead and pull in this image of New York City. It's a very busy photo of New York City. As I zoom in you can see tons of different things in here, we've got cars, we've got people, we've got a lot of things going on. But that is no problem for Tap select because it's going to automatically detect all those different elements within this image. Check that out, all these people on the bottom. There're so many people, so many different elements, tons of different things going on in here. And as I scroll through I can see cars as well. It's just super incredible. But my favorite thing about Tap select is I can actually zoom in to this photo and tap on the actual image to select this bus. I can tap on the image to select this person. I can tap to select this person. It really makes those complex selections super easy, super precise, super powerful, right here in Photoshop on iPhone.
That's Tap select right here in Photoshop on iPhone.
Now at this point I may use some more Adobe Stock, but I want a little bit more control than that. That's where I'm actually going to bring in some Generative fill. Yes, this is the same Generative fill we've got in Photoshop on desktop. We've got it right here in Photoshop on iPhone. I'm just going to go ahead and add a little buddy for my giraffe. Let's go ahead and add a yellow bird. And I love Generative fill because it's going to utilize my prompt and blend it seamlessly with the image that's already there. It's also going to save me so much time. I don't have to think about the lighting, the blending, the different shadows and all that stuff. Amazing. Check out this little guy. He's looking really cute, very detailed, amazing.
On top of being a surrealist, I'm also a content creator. I've been a content creator for over a decade as well. And that means that I love to share my designs on different social platforms. That's where we tie in Generative expand. This is going to help me resize and change the ratio to my canvas, making it fit all different platforms like Instagram Reels or TikTok. Let's go ahead and choose a prompt, yellow building, green grass. Now again, I love Generative fill or Generative expand because it's going to allow me to put my design on different platforms. And it's also going to fill in that space that's empty on the bottom with ease with that prompt that I'm looking for. Check out this beautiful, detailed grass, Really beautiful.
Amazing. This composition is looking fantastic thanks to Generative expand again I'm going to allow myself to post my artwork. There's so much more I could do here. Let's swipe in and check out the layers as well. I got a lot of detail in here. I can also add some adjustment layers. So, check out all these different options like Hue and Saturation, Black and white, Exposure. So many things I can even tap into here and check out these different precise options as well.
So, my friends, that's just a quick look at Photoshop on iPhone. Again, I'm just so excited that we have the power and precision of Photoshop on desktop right in the palm of our hands.
[Applause] [Deepa Subramaniam] Please come join me. That was awesome. I could watch you create on your phone all day. I know you've been on this phone journey for some time, and I think we would all love to hear, what do you really love about creating with Photoshop on the phone? [Elise Swopes] Well, the first thing is that it's always on me, especially when I get that strike of creative inspiration. I just want to dive into my phone and create wherever I am. But what I think everyone else is going to really love about it is that it's free first of all, which is a huge deal. It also has Generative expand and Generative fill. And also it's really going to set the foundation for those different Photoshop fundamentals like layering, masking, compositing, all that good stuff. So, it helps teach people what Photoshop is all about. [Deepa Subramaniam] I love it. And what really stands out to you when you're using Photoshop on your phone? [Elise Swopes] Well, Tap select. First of all, that's a huge thing for me, especially with complex selections. Having unlimited layers is really big. And then also high-resolution files when I actually print my artwork, which is amazing. [Deepa Subramaniam] That's a great use case for your artwork. I love it.
There are some people who might be asking, hey, Adobe why are you building Photoshop on the phone? Who this for? [Elise Swopes] Well, it's for me, of course. [Laughs] [Elise Swopes] But it's where I felt the most comfortable. I grew up editing on my phone, and I completely understand if there're people who don't feel the same way. That's totally fine. But it's my home, and I love it.
