What's up MAX London? [Cheering] [Deepa Subramanian] Good energy, good energy. I can't believe it's been one year since we were last here in London together at MAX. Every time I'm here in the UK, I am just blown away by the energy and passion of the creative community here. So, thank you so much for being here today. And thank you to the global community that's tuning in online.
At Adobe, we believe creativity is a uniquely human trait, and your work and your talent matters more than ever before. We spent the last year really engaging with you and your creative professionals, to fellow creative professionals, to better understand what you want and what you need. And we heard three things very consistently. First, you told us you value product performance and innovation that improves your day-to-day quality of life because you are living in our applications for 8, 10, 15 hours a day. Second, you want richer control and expressiveness with faster editing, so you can spend less time on what you have to do and more time on what you want to do. And third, you want more choice and flexibility around where, when, and how to use Generative AI. And if you use Generative AI, you want it to complement, not replace, your skills and experience, and you want it to give you even more creative control. Well, we hear you loud and clear. Your feedback is what shapes our strategy for Creative Cloud and everything that you're going to see on stage today. So, let's jump right in and let's get started with Photoshop, which is really where the creative journey begins for so many of us. With your partnership, we've taken innovation to new heights in Photoshop with features like the improved Font Browser, so you can preview and select fonts directly in the app, or shareable adjustment presets to easily customize images and better support for higher quality advanced color grading. Since we were here in London just a year ago, we've been busy shipping new features, core workflow enhancements, and addressing your top community requested fixes. And all of that is only part of the story. We've also transformed Photoshop by integrating helpful new workflows powered by Adobe's commercially safe Firefly models. Generative fill and Generative expand set a new state of the art for creative image editing. In fact, 75% of you and your fellow Photoshop users have used Firefly to accelerate your vision in Photoshop.
Now, not many of you work only in Photoshop for your entire creative project, end-to-end. So, in addition to improving the workflows within Photoshop, we're focused on developing workflows across our creative apps, so you can really leverage the full power of Creative Cloud. Let's see all of this in action. We're going to hear from Creative Evangelist Anna McNaught, who'll share some of her favorite new features landing in Photoshop today. But first, I'd like to welcome Paul Trani to the stage to share how powerful working with Photoshop across our creative applications can be. Paul, take it away! [Paul Trani] Thank you so much, Deepa. Hello, London, good to be here. I'm excited to share with you creative pro workflows highlighting new features in Photoshop and other apps. Starting here in Photoshop with this image. Typical situation. What do I need to do? I remove the background. In this case, I can't tell where her turtleneck ends and the background begins. We're just going to hand this over to the new and improved Remove background. So, we'll just go ahead and click once, have it jump in and it does its job. Something I don't have to do, gets every hair in her head. You want something more complex? I get it, okay, wait. We got something right here, how about in this situation? Let's scale in, could you imagine? Help me. What do I do here? Let's try the all new and improved Remove background. We'll click right there, again, this will be an afternoon situation. I just usually put on some music and go through it. I would probably actually just find another image, it would be mackerel. Holy mackerel. Look at that. There we go. Cuts out every single part of that net that caught a fish. You think anything fishy is going on? Let's take a look at that. Look at that layer mask, gorgeous. I get the afternoon off, I'm not going to tell my boss either. So, let's move on from here. So, we'll go back to this image. This is what I'm going to work on, and I want to add a background.
But not just a gradient background. What I'd actually like is I'd like bars of color. So this is just a situation. It's going to take time. Well, not anymore. We can easily jump in to this new method called Stripes, mingle, move that around, all we want. It's so easy to work with. I can change up the shape, as you can see here, I zoom, there we are. And I just kind of have fun, kind of treating this like a graphic creation tool right here. Let's take a look. Let's scoot this over Again, we got these cool graphics. And again, we'll switch to different gradients. You get the idea. But that's what I've been doing, is kind of treating this like, zoom back out, a graphic creation tool in this case. We'll just kind of dial this in to frame her face. So, I find it super easy to work with. It's right there and it's good to go, but let's move on. It's like I have this and I'm making Artemis. She's the Greek Goddess of Nature. And I'm like, I want to turn her into a statue. Sounds like a great idea. Hey, for that, I could jump out and I could use Firefly right in here. And you can see I've tried, I've created some various statues, but I want to turn her into a statue. We can take a look at this one, for instance, okay, cool. Let's take a look, hello prompt. Look at how I'm struggling. I'm like, please turn her shoulders. It's like granite, maybe it's heavy. I don't know what's going on. And you know what? I can actually have my imagery do the heavy lifting. So, composition reference, adding that image right there. This is my favorite part, jumping in here and delete. Thank you. The less I have to write, the happier I am because my images are doing all the talking for me. This is great. Even notice right over here for the Style, I have the Style reference. I said, you know what, let's use this marble. And there that is easily done. We give it a second, there they are, let's upscale all of them. Figure out which one I want to pick later. But let's also scroll up because things got weird earlier on. Right up here. Same Composition reference, I'm like, oh, you took a dark turn, didn't it? We could pick one of these images, but that's what I'm doing. Picking a couple images, going to be art director, which is fun. Pick a couple of those and integrate them back into my design right in here. So, let's take that, there they are. Thank you very much, Firefly. Drop them in. They match up and they look great. I absolutely love this as a designer. What I want to do now is I want to drop them into these triangles and I'll just do that real fast, let's go there. This one's going to go here. We'll do a little clipping mask. You guys know what I'm doing. We change the Blend mode just to show you the accuracy. This precision, look at this.
It's like an x ray. The precision, it's like surgical precision, maintaining the integrity of my design, which I'm all about. Okay, let's lighten the mood, it's getting a little dark. I would actually add some levity to it. She is the Goddess of Nature. So, you know what? Let's throw some nice flowers in here. I have my beautiful flowers, doesn't really match my design. I need my pinks, I need my teals. And for that, I would use an adjustment layer or multiple. I don't know what to use, Hue and Saturation, Vibrance, Color Balance, I don't know. I don't know what to use. I don't know your life. I do know it's about to get a little easier because check this out. Easier in the best way possible. All new Adjust colors right here. We click, it adds the appropriate adjustment layer right there. And this is my favorite part, oh, thank you very much. You've already sampled all the colors for me. Oh, we could take the oranges, dip those into the magenta pink. The greens, we can leave it alone. Or I could dip those more into the teal. So, there we have it. We have our before, bingo, and then our after. And that's easy color correction thanks to Adjust colors. Piece of cake, let's move on, don't clap, I don't have much time. Let's move on. For this, I actually like this, it's growing on me. Another bad joke. Good idea because I want these flowers to grow. So, let's just take these. Let's do what Kelly was doing earlier with her claymation boyfriend or whatever was going on there, I don't know, but I want these to bloom, bring my imagery to life. And for that, I can switch over to Adobe Firefly's Video Model. So much fun for me because again, my design is going to drive it. So, I'm loading in those flowers, we'll just say, hey, flowers bloom. This is where I get a little bossy. I'm like, hey, do this with my imagery, make it bloom, make it fun. Turn it into an animation. That's what's happening right now. That's processing right there, which gives me the opportunity to show you the Generation history. It's making a ton backstage, just having fun with it. Here's one I already made, obviously, same image, same prompt. Taking that again, my design, color corrected and beautiful. Oh, I love this. Oh, so nice. Let's pick those flowers. And then things took a turn. I got a little weird painted this in Photoshop and I'm like, hey, Firefly, go ahead, make something, give me some 3D splats and make it look like a flower. And it did that too, I mean, look at this, gorgeous. Just as I expected. Just kidding, it surprised me here and I'm into it.
Made my videos awesome. Do I switch gears and go in After Effects or something else? No, everything is in here in Photoshop, which is great. And whether you noticed this or not, we can take those videos and treat them just like any other image. Bringing those videos into Photoshop. Oh, there they are. We'll just change the Blend mode. I first want to show you this, like this one will be cool for the background, just change the background, the Blend mode to Screen. Gorgeous, okay, I'm into it.
The flowers, I actually want to put right in here on her turtleneck. So again, this is video, but I'm going to size this now and I'm going to rotate it. I'm just going to have some fun with it at this point. And there, that is kind of blooming on her. This is just so fun for me because I'm like taking a still image and turning it into a video, but it doesn't change my workflow, which I think is awesome. You're probably wondering what's going on. It's no mystery, guys. There's a Timeline in Photoshop. And guess what? I have other graphics animating in here, those various triangles. And we can take a look at this. There we go. This is what I'm talking about. It got weird, but also got fun. [Applause] [Paul Trani] Hey, thanks. [Applause] [Paul Trani] This is cool. It's like we used all the Remove background. We used stripes and the Gradient Tool. We did easy color correction, thanks to Adjust colors and reimagined my design in a fun way, using Firefly and even turned it into a video. And you should be impressed with what you make so much that you want to share it with the world. And for that, I'm going to go ahead and render this out. Because now this is the fun part, like, okay, maybe others might want to see it. Maybe, maybe not. Either way, where do I go with this? All the social platforms. No, I'm going to use Express because there's a scheduler right in here. So, we can jump in, you just create sort of a new post, you pick the content you want to post. and again, whether it's video - oh, video's already done. There it is. We'll take that and set it up to actually schedule to all the platforms. That I want to go to, that I might not visit as often as I should, but we have Facebook, Instagram, X, Pinterest, LinkedIn, TikTok, all of them. Oh yes, I get to write a caption. I like writing captions as much as I like... There I go. As much as I like writing prompts, I'm not a writer. At this point I'm over it and I say, hey, you know what, Express? Help me out here. Just generate a caption for me. It says, oh, you know, Artemis, oh, I know Artemis too. And this is what I'd say about Artemis. I'm like, yes, that's exactly what I would say. [Laughs] There it is. You're picking the date, you're picking the time - I don't want to disrupt the keynote, so this is going to publish out an hour later. So, you can check that out. You can see it right in here along with these other gods and goddesses. And you should feel like a god of design with your newfound powers. Thank you so much. [Applause] [Anna McNaught] Hello, London, I'm Anna McNaught, Digital Imaging Evangelist and Community Advocate here at Adobe, and I'm so sad that I can't be there with you in person. But the ocean between us will not keep me from sharing my top three quality of life features in the latest edition of Photoshop. Let's dive right in! First up, let's talk about Composition reference in Generate image. From within Generate image, I have the ability to upload my sketch as a Composition reference. I can then type in the prompt to guide my generation and add any of these additional Effects, I want this to have. And I'd like to see what it looks like in a dreamy style. Composition reference in Generate image lets me test and explore so many different ideas in an infinite number of styles with my content as the starting point. Next, let's talk about changes to selections. With the new Select Details in Object Select, Photoshop automatically isolates individual subjects in a photo and identify specific attributes like hair, clothing, eyes, you name it. This makes it so much easier to select specific areas of my image with significantly improved accuracy. This last feature that I'd like to share is the updated Actions panel. Now Photoshop analyzes my image and gives me editing suggestions to improve it. I can search using natural language and make multi-step edits all at once. Let's Make it pop! I can easily play here and test out different looks, with the ability to hover over these different actions and see how they look. I will Strongly boost the vibrance here, and then Select the subject, brighten this a little bit. And then we can simply save it as a JPEG by typing in JPEG. As a pro, improved Actions, speed up your workflow and take the tediousness out of repeated tasks. And as a beginner, you no longer need to wonder how or where to get started. All right, London, those are just a few of my quality of life innovations in the latest version of Adobe Photoshop. I can't wait to see how you put these to use. And until next time. [Music fades out] [Applause] [Deepa Subramaniam] Thank you so much, Anna and Paul. Anna highlighted some of the newest features we've added to Photoshop, like Select Details and the improved Actions panel. And Paul showed us new features, like the improved Remove background tool and gradient improvements. And how cool was it to see the combination of Firefly and Photoshop let him so easily bring motion into his design? Well, Photoshop and Express used together really expands your creative toolkit. And remember, if you are a Creative Cloud member, you already have access to Express and Firefly as part of your membership, so there's really nothing stopping you from exploring the workflows that we saw today. And all of what Paul and Anna showed is available now. So, go see what you can create by using Photoshop, Firefly and Express together.
