[Simon Morris] Hello, Adobe MAX. I'm absolutely thrilled to be here with you all today. We love bringing our community together to learn, to be inspired and to connect with each other. It's truly an exciting time for creativity. As a marketer, we are just starting to realize the incredible ways that creativity, marketing, and AI are coming together to create magic. Creativity is the key to making marketing work, and it is today's innovations that are fueling creativity and marketing coming together to drive storytelling with impact. Amazing stories with compelling images, videos, photo sound design, that all create a deeply personal connection. At Adobe it's what fuels our teams to innovate, to keep pushing that envelope, to give people tools that not only delight them, but expand their creativity to serve all of you, our incredible creative community. At Adobe, we have a deep commitment in bringing to life our belief of creativity for all. A belief centered around inclusivity, accessibility, and opportunity for everyone. Earlier this year, thanks to support from the Adobe Foundation ScreenSkills launched a number of new programs to help people at the start of their careers. There's the unscripted TV Skills Fund, which supports senior professionals by helping fund the cost of a Royal Television Society mini MBA in TV and streaming media. Plus, it provides executive coaching sessions and regular networking opportunities.
In addition, the new Accelerate Action Bursary provides financial support for coaching and career development to break down those barriers and foster greater inclusion in the industry. To see if these programs can help you, please do scan the QR code on the screen. And a huge, huge thank you to the team at ScreenSkills for everything they do and being amazing partners. [Applause] [Simon Morris] I also have the pleasure today of recognizing and celebrating breakthrough creative work with the return of the Adobe MAX Creativity Awards for 2025. This global program spotlights exceptional projects made using Adobe tools across multiple disciplines, from graphic design and photography to video, animation and many more. And this year, we're expanding the program with new award categories designed to recognize not only professional achievements, but also personal passion projects and emerging talent. So, whether you're a seasoned agency professional, or just starting out on your creative journey, there's an award for you and your story and submissions are open today. If you create something bold, meaningful or beautiful, this is your opportunity to share it with the global creative community. Again, there's a QR code on the screen which you can scan, or you can visit our MAX website to learn more and to enter. And now, in the spirit of being inspired by our community, I wanted to talk for a few minutes about the Adobe Museum's Creative Residency program. It's an initiative we launched back in June 2023, the work of our first cohort of creative residents Rachel Sale, Luca Bosani and Jacqui Ramrayka, along with the Victoria and Albert Museum public programing efforts have helped inspire tens of thousands of young people, students and families across the UK. Rachel, Luca and Jacqui have their work on display at the V&A, which has so far had over 120,000 visitors, myself included, best of all, it's free for everyone, so please do make sure you go and check it out. And in January, we welcomed three new residents to the program. I'm very excited to have them here with us today. So, please join me in giving a massive round of applause to Jessica Starns, Michael Akuagwu and Ciara Neufeldt. [Applause] [Simon Morris] We wish you the greatest success in your artistic endeavors, and we can't wait to see your work on show at the V&A at the end of the year.
Another partnership that we are incredibly proud of brings two things together that I absolutely love, creativity and football. The Adobe Women's FA Cup, and our partnership with the Football Association is all about empowering the fans, the players and the clubs to share their excitement for one of the most prestigious football competitions in the world. Our goal is to reach millions of fans through the power of creativity. Over 130 clubs in the Adobe Women's FA Cup are already using Adobe Express to create social reels and posts, matchday programs, flyers, and all sorts of marketing content. The purpose of which is to help those clubs better engage their fans by helping them quickly and easily create great content that stands out. This is crucial, and so many of those clubs are largely made up of volunteers or of players who are wearing multiple hats. Not only are they walking out on the pitch to play, they might also be scheduling social posts at the same time. One such club using Adobe Express to do exactly this is Camden Town Women's Football Club, not too far away from where we are today. Last year we were proud to become their title sponsor and what an incredible year the team have had. Not only starting out with a sensational 9-0 victory away against Bexhill United in their second match in the Women's FA Cup, but they've now been promoted to the sixth tier of the women's footballing pyramid. And on May the 4th, they'll be taking on Hammersmith Women's Football Club in what is set to be a title decider. So, good luck to Camden on that game. And now we'd like to give you all a chance to play your part in supporting this partnership. So, please, very carefully check underneath your seats.
Before you arrived today, we placed golden tickets for three lucky winners, plus a friend or loved one to attend the Adobe Women's FA Cup final between Manchester United and Chelsea on Sunday the 18th of May at Wembley Stadium.
At last year's Adobe's Women's FA Cup final, we brought our creative magic to Wembley with the moment described by the stadium announcer, who'd been the announcer for 40 years as the most colorful and creative event I'd ever seen. This year, our support is going to be bigger and bolder than ever before, including giving those attending the final the chance to use Adobe Express to design and print a football shirt with their own dream football crest. You can see Alessia Russo's football crest behind me on the screen. So, if you are at the Cup final this year, head to the Adobe fanzone to see the magic unfold. And speaking of those going, if you could hold up your ticket, if you won. Do we have any winners? [Applause] [Simon Morris] There we go. [Applause] [Simon Morris] So, we will find you and make sure you get your tickets. Let's give them a round of applause. Thank you.
