Typographic Awareness: How Fonts Impact Meaning

Closed captions in English can be accessed in the video player.

Share this page

Speakers

Featured Products

Session Resources

About the Session

Each of us sees and experiences the world in our own unique way, including how we interact with type. Join Sarah Hyndman, author of Why Fonts Matter and founder of Type Tasting, as she lays out a toolkit for designers that explores cultural, neuro, and perceptual diversity through the lens of typography. An awareness of how diversity shapes meaning can empower you to create great typography that is both functional and emotionally accessible.  

You’ll learn how:  

  • We read between the lines and why this varies from person to person  
  • Inclusive typography makes an appropriate emotional connection  
  • You can separate myth from research-based font recommendations for neurodiversity

Technical Level: Beginner, Intermediate

Category: Inspiration

Track: Graphic Design and Illustration

Audience: Art/Creative Director, Graphic Designer, Print Designer, Web Designer, Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

Not sure which apps are best for you?

Take a minute. We’ll help you figure it out.

Get started