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AI as a Creative Catalyst
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About the Session
In this dynamic session, Paul Longo, GM, AI in Ads, Microsoft Advertising explores how artificial intelligence is revolutionizing creativity—amplifying productivity while unlocking bold, imaginative possibilities. Through compelling real-world examples, Paul showcases how tools like Copilot streamline workflows, from building pitch decks in minutes to surfacing market insights and generating data visualizations with simple prompts. This session is both a hands-on guide and an inspiring call to action: to embrace AI not just as a tool for efficiency, but as a true creative partner.
Technical Level: General Audience
Category: Thought Leadership
Track: Creativity and Marketing in Business, 3D, Branding
Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Motion Designer, Illustrator, Social Media Content Creator, Executive, Marketer, Content Manager, Advertiser
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