When you’re getting started, Lancaster advises that you “value your time, value your money, create a business plan, and don't give away your work for free.” Practice in your house or your friends’ homes, or go to churches or public buildings to gain experience capturing different architecture for your portfolio. Once you’ve landed a few jobs, be sure to ask for feedback. See what your clients liked about your work, and ask about areas that need improvement. Real estate photography takes time and practice to master, so keep pushing yourself to improve the artistic and financial side of your business.
What comes next for your real estate photography business.
Always be willing to learn new things. Technology and equipment are constantly changing, as are home decor and real estate trends. “When I first started, the color palettes [in houses] were rich reds and dark blues and greens,” Lancaster says. “You’d go into all these craftsman homes with super vivid walls. Now everything is just painted white.” Learning to adjust your photography style to changing home trends is important. Lighting that works well with colored walls may wash out a white-walled room.
Aerial and drone photography, virtual staging, virtual tours, video walkthroughs, and 3D renderings are all major technical innovations hitting the real estate sphere. Keeping up with these changes takes time and money. Don’t jump on every trend that comes your way. Perfect your skills in one area before offering more options that could turn out subpar. Your goal is to make the house look good, so build up skills that help you accomplish that goal.
Real estate drone photography.
As home and interior styles evolve, so do the ways they can be captured. New drone technologies make aerial shots more accessible than ever, and they can be a great way to show off all types of properties — especially taller buildings. Just be sure to research drone photography basics, so you can get the right equipment and training before you start.