9 brilliant logo ideas for design inspiration.

Get inspired by some of our favourite logo designs.

Design with your idea

1. Work with wonderful wordmarks using Adobe Express.

A wordmark (or logotype) is a text-only type of logo that is most commonly the brand or company’s name. You can make a wordmark using one font or mixing it up like the font pairings seen here. Some fonts have gained specific meaning over time.

Tasks
logo
Topics
Beach, sticker AND navy, pink AND shack, font AND surf, handwriting
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

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(Full, Std, sixcols)

sixcols

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(number of templates to load each pagination. Min. 5)

6
Animated
All

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Most Viewed

Rare & Original

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Locales
IN or EN

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(true, false, all) true or false will limit to premium only or free only.

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2. Intertwine text and imagery.

In these examples, we see how imagery becomes a part of the wordmark by replacing a letter with a symbol. Does this approach work well with your logo? If you go this route, try crowdsourcing friends, family and peers to make sure your customised wordmark is legible to the reader. Keep it simple and find ways to match the symbol with the text as much as possible. In Lemonade Apparel, the text’s modern, simplistic mood matches the minimalist, clean lemon icon, creating a cohesive design.

Tasks
logo
Topics
Lemon, abstract icon AND lemonade, happy AND name, abstract shape AND slice, surfing icon
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
IN or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

3. Place text over imagery.

Another way to incorporate text with imagery is to layer it. Allow your imagery to serve as a background layer and create text to place on top that stands out against the design. Keep in mind how the background image creates a silhouette for your overall logo and play with the image’s sizing to change the silhouette’s shape.

Tasks
Facebook-post, logo
Topics
Motorcycle, cosmetics AND header, oil AND bike, serum AND grey, grid
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
IN or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

4. Layer text on top of text.

An exciting way to create dimension and hierarchy is to overlap layers of text. This effect generally works best when the text in the back is bold and large and the front text is thinner, smaller and a contrasting colour so it can stand out. Make sure the important information is in the front, so it’s easy to read.

Tasks
logo
Topics
Fashion promotion AND black AND purple
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
IN or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

5. Explore the Generate Text Effect tool.

One way to enhance your text is to explore opportunities using Generate Text Effect. You can create a background photo fill for your text, as seen here or use drop shadows, beveling or outline strokes to make a statement. Consider the effect that best communicates your branding. Beveling is generally used for athletics or academics, while an image fill, as seen here, is something more playful and modern.

Tasks
Instagram-square-post, facebook-post
Topics
Floral, clothing AND florist, colorful AND shop, fashion AND social-post, pink AND instagram, social post
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

2
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
IN or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

6. Use repetition for emphasis.

Repetition is a design tool that can be used for style or to communicate a certain message. For instance, PBS and the Olympics use repetition in their logos to represent plurality, diversity and unity. Test out repetition with shapes, text or colour.

Tasks
logo
Topics
Brand AND identity AND name AND repeating
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
IN or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

7. Showcase yourself, your brand or your business.

You might want to emphasise your brand identity in your logo. As seen here, nothing does a better job of selling a donut than actually seeing one. That certainly makes us interested in a tasty glazed treat. Allow any visuals in your logo to really sell your brand or product.

Tasks
Instagram-square-post
Topics
Car, hair AND dash, hair dryer AND donut, salon AND truck, violet
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
IN or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

8. Use unique icons or imagery.

Icons are a versatile design tool. You can scale them, crop them, colour them, make them into a pattern, mix two to make a whole new design, the list goes on on. There are countless icon options out there these days, so choose one that feels unique to you. Avoid symbols used by other similar brands or your competition.

Tasks
logo
Topics
Game, footwear AND icon, shoes AND sign, shop AND symbol
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
IN or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

If you’re going for a more classic, traditional or timeless approach, go with a black and white logo. Think of iconic brands such as Chanel or The New York Times - their logos fare perfectly when printed both in black and white or in color because the black remains the same both ways. Black can also communicate something more edgy or subdued or something that should be taken seriously. You can always design a black logo and add colour to it for a special variation.

Tasks
logo
Topics
Curved AND car AND limousine AND white
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

1
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
IN or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

How to design a logo with Adobe Express.

Start with inspiration.
We hook you up with thousands of professionally designed templates, so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood or colour to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.
Customise your template.
There are lots of ways to personalise your logo templates. Change up the copy and font. Sub out the imagery with your photos. Or browse from thousands of free images right in Adobe Express. Spend as little or as much time as you want to make the graphic your own. With a premium plan, you can even auto-apply your brand colours and fonts so, you’re always #onbrand.
Amp up the flair.
It’s easy to add extra flair and personality to your projects with our exclusive design assets. For example, apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff so you can focus on your message and style. You can also add collaborators to your project, so you can have more hands-on-deck bringing your design to life.
Resize to make your content go further.
Gone are the days of having to memorise image dimensions for every single platform. Once you've landed on a logo design you like, you can easily modify it for any printed need or social network using the Resize tool. Duplicate the project, hit Resize and select the social channel you plan to share your design to. Boom. Content for all your channels in a fraction of the time.
Save and share your customised logo.
Once your design is complete, download and share it with others. Adobe Express saves your designs, so you can always revisit your project if you need to update it in the future.