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Creative Collaboration Across a Global Team - S608
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Video Creative Lead, The Coca-Cola Company
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ABOUT THE SESSION
Join Marty Buccafusco, video creative lead at Coca-Cola Creative Studios, to dive deep into the world of global collaboration at internal creative agencies. From developing concepts with a variety of stakeholders across the enterprise to working with a dynamic team of creatives based around the world, Marty and his team have honed in on how to tell the right story in the right way. The Coca-Cola Company serves consumers in more than 200 countries, which brings the idea of “stakeholders” to epic proportions.
In this session, you’ll learn how a variety of Creative Cloud tools can be used in innovative ways to capture stories, gain insights, and share content with a global audience — all while keeping your storytelling local, relatable, and worth the click.
Technical Level: General Audience
Type: Session
Category: Luminary
Track: Creativity and Design in Business, Video
Audience Types: Art/Creative Director, Graphic Designer, Motion Designer, Post-Production Professional, Social Media Content Creator, Marketer
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