Creative Collaboration Across a Global Team - S608

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Join Marty Buccafusco, video creative lead at Coca-Cola Creative Studios, to dive deep into the world of global collaboration at internal creative agencies. From developing concepts with a variety of stakeholders across the enterprise to working with a dynamic team of creatives based around the world, Marty and his team have honed in on how to tell the right story in the right way. The Coca-Cola Company serves consumers in more than 200 countries, which brings the idea of “stakeholders” to epic proportions.

In this session, you’ll learn how a variety of Creative Cloud tools can be used in innovative ways to capture stories, gain insights, and share content with a global audience — all while keeping your storytelling local, relatable, and worth the click.

Technical Level: General Audience

Type: Session

Category: Luminary

Track: Creativity and Design in Business, Video

Audience Types: Art/Creative Director, Graphic Designer, Motion Designer, Post-Production Professional, Social Media Content Creator, Marketer

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By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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