3 Ways to Build a Remote Creative Team Tailored to Today’s Work - S6907

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Shane LaBounty

Shane LaBounty

Marketing Operations Leader - Brand, Creative, and Digital, CenturyLink

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Learn how CenturyLink built its creative team from the ground up as a global, remote-first team where creative work happens anytime, anywhere. Join Shane LaBounty, Creative Operations Leader at CenturyLink, as he details how his team of 175 globally distributed members became more impactful and creative than ever by focusing on process, planning, executing the right work, and effectively collaborating across the world. 

Shane will share best practices for:

  • Improving process: By focusing on how work gets done, you can be more effective at prioritizing the great creative your team is known for
  • Enabling technology: See how a system of record can help your creative team be more aligned and focused
  • Collaboration and management: Get everyone on the same page no matter where they’re working 

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Business Productivity

Audience: Art/Creative Director, Business Strategist/Owner, IT, Marketer

 

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Shane LaBounty

Marketing Operations Leader - Brand, Creative, and Digital

CenturyLink

With nearly 20 years of marketing experience, Shane LaBounty leads the Creative Operations team as part of Global Marketing at CenturyLink, with a focus on creating a marketing engine geared for widespread engagement and business productivity. Shane was instrumental in building a remote-first creative organization and led the team’s work transformation project with Workfront from executive buy-in to solution deployment, which helped streamline numerous operational processes to launch new capabilities and drive collaborative efficiencies while scaling a 10x user growth. Although technology enablement is critical, Shane also focuses on the complementary goals of organizing people and processes to drive new capabilities, visibility, and business value.

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