Design the Logo. Sell the Logo. Chase the Dream.

Closed captions in English can be accessed in the video player.

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Speakers

  • Allan Peters

    Allan Peters

    Partner and Chief Creative Officer, Peters Design Company

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Session Resources

About the Session

After a life-threatening event, Allan Peters’ life changed. He transformed from a feather in the wind into a world-famous logo designer, business owner, and best-selling author. In this session, Peters — now Partner and Chief Creative Officer at Peters Design Co. — will teach you his unique logo design process as well as his secret to great client relationships.

Join Allan as he details:

  • His unique logo design process
  • Leading your clients vs letting them lead
  • The rewards of taking creative risks

Technical Level: General Audience

Category: Inspiration

Track: Graphic Design and Illustration

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Print Designer, Illustrator, Marketer

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