Bold & Playful: From Sketch to Viral Hit

Closed captions in English can be accessed in the video player.

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About the Session

Watch raw sketches transform into scroll-stopping sensations. FOREAL co-founders Benjamin Simon and Dirk Schuster have mastered the art of creating CGI that makes people stop, smile, and share. Their bold, graphic animations have captivated audiences for major brands like Microsoft and Spotify — proving that playful doesn't mean unprofessional. In this behind-the-scenes journey, they'll reveal their process for transforming rough ideas into viral gold that clients love and audiences can't ignore.

You'll discover:

  • From doodle to digital magic — how simple sketches become bold, attention-grabbing CGI
  • From our playbook — how to use humor and delight to drive shares and saves
  • Client-winning creativity — how to balance playful innovation with professional results across diverse projects

You’ll get an honest look at what’s worked, what hasn’t, and ideas to help your work stand out.

Technical Level: General Audience

Category: Inspiration

Track: Video, Audio, and Motion, Social Media and Marketing, Graphic Design and Illustration

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Motion Designer, 3D, Illustrator, Social Media Content Creator, Marketer, Content Manager, Advertiser

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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