Accelerating Creativity: Collaboration, the Cloud, and ML/AI - S6905

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Perry Nightingale

SVP for Creative AI, WPP

Lorraine Bardeen

CTO, Worldwide Enterprise and Commercial Industries, Microsoft


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Join Microsoft CTO of WW Enterprise and Commercial Industries Lorraine Bardeen and WPP SVP for Creative AI Perry Nightingale as they share insights, industry trends, and ways that the pandemic has unlocked innovation and accelerated the creative process. Learn how machine learning (ML) and artificial intelligence (AI) enhance the creative process and how leading-edge solutions can spark your imagination, creativity, and productivity.

The executives from two important Adobe partners will explore how:

  • Real-time collaboration between Creative Cloud and Microsoft Teams iterates faster, provides instant feedback, and keeps stakeholders updated
  • Digital marketers and creatives can gain from Microsoft Azure features and benefits including the game-changing, seamless speech-to-text service
  • Creatives can stay in the “zone” with the Microsoft Surface Duo two-screen user experience

Technical Level: General Audience

Type: Session

Category: Leadership éclairé

Track: Creativity and Design in Business, Graphic Design, Video, UI and UX, Education, Business Productivity

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Front End Developer, Game Developer, Government, Graphic Designer, Motion Graphics/Visual Effects Artist, Post-Production Professional, UI and UX, Web Designer, Illustrator, IT, Executive, Marketer