Building Powerful Instagram Assets in Photoshop: Techniques from a Brand Strategist - S6124

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The goal of every designer, marketer, and strategist is to protect and maintain the distinctive elements of a brand while building engaging visuals. Find out how Photoshop provides the flexibility to develop striking social media assets to represent powerful and recognizable business identities. Visual strategist Kladi Vergine will cover real-world seamless Photoshop and Illustrator workflows for developing branded professional Instagram assets.

In this session, you’ll learn how to:

  • Leverage professional vector assets from Adobe Stock
  • Take advantage of Creative Cloud Libraries to speed up your workflow between apps
  • Use Capture to create a color theme from any image
  • Generate social media templates to promote your brand
  • Use the video timeline to increase your online engagement with animated content

Technical Level: Intermediate

Type: Session

Category: How To

Track: Graphic Design

Audience: Art/Creative Director, Educator, Graphic Designer, Print Designer