How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, and Sideways - S6906

Share this page

Brittany Pais

inMotionNow

Cherise Oleson

Senior Creative Director, Franklin Energy

By clicking add to schedule, I agree that Adobe may share my information with inMotionNow who may contact me about this session. This session may be viewed without adding to schedule.

Many creative teams struggle with incorporating data and reporting into their processes. In fact, 42% of creative teams don’t have robust reporting on creative production. However, analytical creativity is imperative for creative leaders to showcase the strategic value of creative to the business and optimize the function of their team.

Join Cherise Oleson, senior creative director at Franklin Energy, and Brittany Pais, director of Customer Experience at inMotionNow, to learn:

  • How reporting can guide continuous improvement and process optimization
  • What key performance indicators (KPIs) your team should be tracking
  • How to leverage data to have productive conversations with your team, stakeholders, and senior leadership
  • How to prove your creative team’s value more effectively

Technical Level: General Audience

Type: Session

Category: Leadership éclairé

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Executive, Marketer

 

desc

desc

Brittany Pais

inMotionNow

Brittany Pais is the Director of Customer Experience at inMotionNow. With a background in digital marketing, project management, and product management, Brittany is off-the-charts passionate about the creation and support of phenomenal customer experiences.

desc

desc

Cherise Oleson

Senior Creative Director

Franklin Energy

As Senior Creative Director at Franklin Energy and AM Conservation Group, Cherise Oleson oversees creative projects for both corporate and utility clients. She leads a content and design team with broad capabilities and manages a diverse range of projects from the creation of logos to product packaging, videos, book design, reporting documents and more. When she’s not working, Cherise loves spending time with her family and getting outdoors as much as possible.

desc

desc

Welcome to MAX 

You can view all MAX content without signing in. If you wish to favorite sessions, you will need to sign in with your Adobe ID account. If you do not have one, you’ll be able to set up a free Adobe ID account in the next step.

Join the mailing list

Sign up and we’ll share the lowdown on MAX, including the latest on speaker announcements, new sessions, and special guests.