How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, and Sideways - S6906

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Brittany Pais

inMotionNow

Cherise Oleson

Senior Creative Director, Franklin Energy

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Many creative teams struggle with incorporating data and reporting into their processes. In fact, 42% of creative teams don’t have robust reporting on creative production. However, analytical creativity is imperative for creative leaders to showcase the strategic value of creative to the business and optimize the function of their team.

Join Cherise Oleson, senior creative director at Franklin Energy, and Brittany Pais, director of Customer Experience at inMotionNow, to learn:

  • How reporting can guide continuous improvement and process optimization
  • What key performance indicators (KPIs) your team should be tracking
  • How to leverage data to have productive conversations with your team, stakeholders, and senior leadership
  • How to prove your creative team’s value more effectively

Technical Level: General Audience

Type: Session

Category: Thought Leadership

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Executive, Marketer

 

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Brittany Pais

inMotionNow

Brittany Pais is the Director of Customer Experience at inMotionNow. With a background in digital marketing, project management, and product management, Brittany is off-the-charts passionate about the creation and support of phenomenal customer experiences.

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Cherise Oleson

Senior Creative Director

Franklin Energy

As Senior Creative Director at Franklin Energy and AM Conservation Group, Cherise Oleson oversees creative projects for both corporate and utility clients. She leads a content and design team with broad capabilities and manages a diverse range of projects from the creation of logos to product packaging, videos, book design, reporting documents and more. When she’s not working, Cherise loves spending time with her family and getting outdoors as much as possible.

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