Logo Design in Illustrator: From Concept to Delivery - S6105

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Pull the curtain back to see how an experienced designer moves through the logo design process. Follow educator and MAX Master Daniel Walter Scott as he demonstrates his practical logo design flow from mood board through initial sketches and into Illustrator. You’ll discover how to create logos on desktop or from anywhere on your iPad with no loss of detail and precision.

As Dan walks you through his workflow, you’ll learn:

  • How to move from sketch to vector and work seamlessly across your devices
  • Efficient exploration of color and type in Illustrator
  • How to mock up and present concepts to clients
  • Productivity tricks from an Adobe Certified Expert
  • Final delivery techniques


Technical Level: Intermediate

Type: Session

Category: How To, Mobile

Track: Illustration and Digital Painting, Graphic Design

Audience: Art/Creative Director, Graphic Designer, Print Designer, Web Designer, Illustrator