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Principal Solutions Consultant, Adobe
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Staff Packaging Designer, Mattel
TOOLS AND RESOURCES
Session files
Mattel’s Barbie is a 60-year-old brand that continues to innovate year after year to appeal to the changing retail marketplace. Learn how the Barbie packaging team has adopted some of the most advanced design processes to elevate the quality of their work, drive brand consistency, and streamline creative-to-marketer workflows, while significantly reducing costs.
Sal Velazquez, staff packaging designer for the Barbie team, will:
- Share how Mattel leverages 3D and augmented reality (AR) tools to reinvent digital design and speed up the creative review and approval process
- Demonstrate product features, pitch design concepts, and planograms
- Discuss how his team is using solutions across Creative Cloud to improve branding and consistency
Technical Level: General Audience
Type: Session
Category: How To, Inspiration, Industry Best Practices, Running Your Business
Track: Creativity and Design in Business, Graphic Design, 3D and AR
Audience: Art/Creative Director, Business Strategist/Owner, Educator, Photographer, UI and UX, Web Designer, 3D, Executive, Marketer