Designing for First Glance Attention - S613

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You design for a purpose — to evoke inspiration, thought, emotion, or action. Attracting viewers to your visual in the first few seconds, or at first glance, is critical to increasing the likelihood that your target audience will engage with your content. Join Martine Sticha, 3M senior consumer brand designer, and Sean Springer, 3M VAS application engineer, to explore vision science research about the different stages of vision, the visual elements that universally attract attention, and how powerful AI can be used to analyze your design to evaluate performance.

You’ll learn how to integrate AI into your design process:

  • Test your creative content with 3M Visual Attention Software (VAS) to discover what is attracting, or distracting, attention
  • Use objective feedback to make design refinement decisions
  • Minimize subjective design reviews with performance data

Technical Level: General Audience

Session Type: Session

Category: How To

Track: Creativity and Design in Business, Graphic Design, UI and UX, Education, Collaboration and Productivity

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Front End Developer, Graphic Designer, Print Designer, UI and UX, Web Designer, Social Media Content Creator, Executive, Marketer

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Presented by 3M Visual Attention Software

An AI Tool For Design Insights

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