Doing Great Creative In-House When the House Isn’t Creative - S258

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Creativity can thrive — even when most of the people at your company don’t know that films, sites, and communications start with an idea. Join Dennis Lim, global creative director at Cisco, as he shares his experience leading an in-house department in a somewhat non-creative company. As Dennis contrasts his agency experiences at TBWA Chiat, BBDO, Hal Riney, and others with working in-house, you’ll realize how to think differently and enable brilliance. You’ll also learn how he started Cisco’s in-house agency, The Hatch, with an inauspicious beginning and few resources.

In the session, you’ll discover:

  • How to overcome the obstacles involved when people don’t know how good work is created
  • The key to laying the groundwork for an understanding between creatives and everyone else
  • How to leverage typically scarce resources

Technical Level: General Audience

Session Type: Session

Category: Thought Leadership, Industry Best Practices, Running Your Business

Track: Creativity and Design in Business, Illustration and Digital Painting, Graphic Design

Audience: Art/Creative Director, Graphic Designer, Print Designer, Web Designer, Illustrator, Executive

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Presented by Monotype

Monotype Type Champions Award 2020

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